Australia – XPO: The Mars Agency, the connected commerce company, has officially rebranded as Mars United Commerce to reflect its transformation into an enterprise-wide solutions partner for the commerce marketing industry.
The company’s new name is now adopted by all of The Mars Agency’s operations around the world, a name that depicts its transformational growth into a full-service commerce marketing partner for brands and retailers.
Mars United Commerce’s rebranding reflects not only the company’s global reach but also the company’s past, present, and future commitment to operating as an enterprise commerce partner that delivers all the solutions brand and retailer clients need to grow their businesses.
Mars United Commerce fully embodies the ongoing evolution of the commerce marketing industry, which has become a vast, complex array of shopping channels and engagement opportunities that must be mastered individually to deliver programme-level success but also managed collectively to drive company-wide growth.
Significant investments in technology and infrastructure have positioned Mars United Commerce as global leaders in four key disciplines: strategy and analytics, retail media and eCommerce, content and experiences, and retail consultancy. These areas form a ‘United Commerce Ecosystem’, providing clients with essential expertise to navigate the complex commerce marketing landscape.
The company’s proprietary ‘Marilyn Commerce Marketing Technology Platform’ enhances core strengths like shopper insights, deep retailer intelligence, and creative excellence, helping clients make better decisions, create connected experiences, and drive stronger business results.
Moreover, strategic acquisitions, including XPO Brands in 2022, have expanded the company’s reach and capabilities, bringing comprehensive commerce marketing solutions to new regions. Since aligning with The Mars Agency, XPO Brands has rapidly extended its passion and expertise across retail media, ecommerce, measurement, and analytics.
Mars United Commerce now encompasses a workforce of 800 professionals across North America, Europe, Australia, New Zealand, and Asia, all experts in specific functions but also trained and certified in every aspect of commerce marketing.
Sally Tobin, managing director for Mars United Commerce ANZ, said, “We’re so very proud of the equity we’ve built around the XPO name and the reputation we established for excellence in shopper and experiential marketing. Since joining The Mars Agency, we’ve moved beyond those roots to grow capabilities and gain equity in other key areas of commerce marketing. It’s only natural, then, for us to now join the rest of Mars in adopting a new name that better represents everything we can do for clients in the region.”
She added, “With The Mars Agency’s support, we’ve become a more complete commerce partner for our clients. As part of Mars United Commerce, we’ll be bringing even more opportunities to the region.”
Also speaking on the rebrand, Rob Rivenburgh, global CEO, shared, “The Mars Agency has long been known for relentless reinvention, for staying ahead of industry trends to build expertise in the emerging skill sets our clients need to drive sustainable business growth. We have best-in-class capabilities across the full spectrum of commerce marketing and an unmatched ability to unite them to drive even greater success for our clients. That’s what Mars United Commerce says to the marketplace.”
