Manila, Philippines – The Manila Times (TMT), in partnership with Cedara, the carbon intelligence platform, has launched a project to completely measure advertising carbon emissions. TMT will use Cedara, the provider of emissions mapping across the media supply chain, to measure and minimise its carbon footprint in accordance with industry standards.
TMT intends to measure its digital media first, then move on to measure its print business and, in the long run, look into organisational emissions as a whole.
Speaking about the partnership, Dante Ang II, chairman and chief executive officer of The Manila Times, said, “We are thrilled to partner with Cedara in our mission to lead the way as the first publisher in our geographic region to measure advertising carbon emissions. By harnessing Cedara’s expertise and leading technology, we are taking proactive steps towards environmental sustainability and reinforcing our commitment to corporate social responsibility.”
Meanwhile, Eric Shih, chief operating officer of Cedara, expressed, “We are delighted to collaborate with The Manila Times in their pioneering initiative to measure advertising carbon emissions. At Cedara, we are committed to partnering with media organisations that prioritise sustainability and environmental impact. Together with The Manila Times, we are proud to drive positive change in the APAC market and contribute to a greener, more sustainable future.”
