Australia – The Company We Keep (the CWK), Australia-based independent marketing specialist for events and brand experiences, has expanded its Sydney team with the appointment of Stu Hipwell as its new executive creative director. Alongside Hipwell, it also onboards Animator William Gembitsky.
The new appointments are announced as The CWK prepares to celebrate its 5th anniversary. Recently, the agency has opened an office in Singapore.
Nigel Ruffell, CEO of The CWK, said, “This success and the expansion of our team is a testament to the company’s people-driven approach, which prioritises collaboration and understanding of clients’ challenges to deliver innovative experiences.”
Hipwell, the new ECD, is an award-winning cartoonist and qualified innovation facilitator. The CWK looks to strengthen its creative side by championing full sensory experiences “that connect emotionally with the audience while aligning with business objectives through data-led insights,” it said,
On Hipwell’s appointment, Ruffell commented, “Stu’s vast experience, over 30 years, and passion for creative storytelling make him a great asset to our team. His expertise in various creative disciplines, including branding, events, social media, content, packaging, way-finding, and store design, will help us deliver even more exceptional experiences for our clients.”
The agency’s new animator William Gembitsky, meanwhile, brings to the agency their experience in motion design, including social branding, hype reels, and animated music videos, which will help The CWK deliver efficient content production.
“We’re excited to have Will on board. Their passion for animation is infectious and we can’t wait to see what they will bring to the table,” Ruffell added.
According to the agency, the appointment of Hipwell and Gembitsky is part of a wider recruitment process that has seen it expand its production team through the addition of three new project managers/coordinators.
Just this March, the company’s expansion to Singapore also had it naming Victor Darmawan as its director of business. Darmawan will be running the new local office.
