Singapore – Full sensory experience agency The Company We Keep (The CWK) has expanded its SEA team and offerings with the addition of Tam Xu as project director and Nicole Pow and Deon Tan as project managers.
In her new role, Xu will spearhead the delivery of bespoke projects for clients across the SEA region. She will nurture and train the team of producers that will be based on the newly-opened Singapore hub to ensure a stellar production powerhouse.
Xu will also be responsible for day-to-day project management across multiple departments, ensuring operational and financial discipline, delivery excellence, and resource optimisation.
Prior to her appointment at The CWK, she played a pivotal role in setting up the events and project management teams from scratch at MOI Global. As an event director, she led a growing team to manage end-to-end event planning and execution, building strong client relationships with companies such as Fujifilm, Google Cloud, Oracle, Red Hat, and UBS.
Meanwhile, in their new roles as project managers, Pow and Tan will be overseeing the CWK projects within the Singapore hub.
Pow, who brings with her 8 years of experience managing various events ranging from conferences, meetings, award ceremonies, and travel incentives, will also leverage her tech-savvy expertise in her new role.
On the other hand, Tan will take on a social and creative-heavy role. She brings 10 years of experience across events, sales, and marketing.
With the opening of the agency’s Singapore office earlier this year, they are now officially in operations and are working with clients such as Credit Suisse, WalkMe, Salesforce, and DocuSign.
Victor Darmawan, business director for Asia at The CWK, said, “I am incredibly excited about Tam, Nicole, and Deon joining the company, and I look forward to working closely with them to elevate Singapore as the next hub for The CWK. Together, we will continue to provide world-class service to our clients, fostering growth and success.”
Nigel Ruffell, CEO at The CWK, also shared, “The addition of Tam, Nicole, and Deon to our growing team is a testament to The Company We Keep’s remarkable success in the SEA region. Each of them brings a wealth of invaluable experience that will undoubtedly enhance our capabilities across APAC. With our expanding team and reinforced presence, we’re embarking on an exciting journey filled with limitless opportunities, and we eagerly anticipate the amazing work they will do.”
Meanwhile, commenting on her new role, Xu said, “The CWK has an envious reputation, and I’m thrilled to be part of the SEA team during an exciting growth phase. Together with Victor, I look forward to scaling new heights, building a team, and achieving new milestones for The CWK’s Singapore Hub.”
