Sydney, Australia – Marketing agency TEAM LEWIS has established a new media buying division in Australia, appointing Kevin Fernandes as head of media to lead the unit.
Fernandes has more than 14 years of experience in adtech, data-led solutions, and cross-channel media partnerships. He also previously served as national head of partnerships and adtech at Havas Media, where he was involved in investment, digital adoption, and media delivery.
In his new role, Fernandes will oversee integrated campaigns combining paid media, social, content, and public relations.
“Having the opportunity to build TEAM LEWIS’ media division in Australia represents one of those rare opportunities to craft truly integrated brand stories that resonate across every touchpoint,” Fernandes said.
He also shared his excitement over combining the ‘talent, intelligence, and strategic storytelling expertise of the agency’: “To launch not just another capability, but to build out compelling narratives that drive real business outcomes for our clients.”
Alongside the media division launch, Alex Robinson has also been named head of creative and content for Australia. Robinson joined the agency in June 2024 and has worked on creative campaigns for local clients.
“Getting to work across our client portfolio and finding new creative ways to tell their stories, whether that’s via earned, owned, or now paid with Kevin in the mix, is seriously exciting,” Robinson said.
He added, “Creative thinking drives everything we do at TEAM LEWIS, and with the tools we have at our fingertips, there’s never been a better time to build remarkable work.”
TEAM LEWIS said the move expands its media strategy services in Australia, providing a broader range of local communications support.
“Bringing an outstanding industry leader like Kevin on board to launch and grow our media division takes the agency to a whole new level locally,” said Martin Harkin, managing director, TEAM LEWIS Australia.
“I’m equally excited by the evolution of Alex’s role. Since joining, he has become a catalyst of the agency’s creative vision across all our disciplines. The combination of dynamic media leadership with creative excellence marks an incredibly exciting new chapter for the business,” added Martin.
