Singapore – Teads is aiming to redefine travel advertising with its ‘Teads Conversions’ solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world.
One of the standout features of Teads is its ability to suggest creatives using generative AI. As part of its ongoing efforts to innovate and enhance capabilities, the company has employed Teads Internal (Beta) tools powered by Generative AI. At Teads, their cutting-edge AI technology empowers clients to streamline their processes and deliver superior outcomes. By integrating advanced AI, Teads aims to stay ahead of the curve, maintaining a competitive edge in the industry.
This approach enhances creative effectiveness while continuously optimizing top-performing assets through Dynamic Creative Optimisation (DCO). In addition, they provide detailed reports and insights that allow clients to track campaign performance and make data-driven decisions. Its consultative team offers support throughout the entire partnership, ensuring success every step of the way.
It is worth noting that Teads launched its Conversions solution as part of its Performance suite in 2023 . Having conducted over 260 campaigns (measured as opportunities with won & with spend) in the past year, Teads has supported clients engaged in direct e-commerce across 26 countries, optimising for objectives such as quality leads, purchases, and subscriptions on direct-to-consumer websites.
Teads’ roadmap includes plans to export support of objectives on web and mobile platforms this year, delivering stronger results and increased efficiency through automation.
In terms of the overall trend in travel advertising, key markets such as Singapore, Australia, and Hong Kong have seen a substantial rise in media investment. Brands across various industries, including airlines, hotel chains, tourism boards, theme parks, and zoos, are doubling down on their advertising efforts.
Moreover, the primary goals for brands are to boost brand awareness and, more importantly, achieve aggressive business objectives that were hindered during the pandemic. To accomplish this, they aim to make their media efforts more accountable by focusing on driving quality visits and conversions.
Data notes that compared to pre-COVID levels, the number of individuals planning to purchase an overseas vacation in the next 3-6 months increased by 11%, from 19% in 2019 to 21% in 2023. Similarly, those planning to purchase travel tickets in the next 3-6 months have increased by 13%, from 24% in 2020 to 39% in 2023.
Moreover, despite slow post-pandemic recovery and challenging economic conditions, airline brand Cathay Pacific have achieved significant business success with Teads’ Conversions. Cathay Pacific has credited Teads with significantly boosting flight bookings in key markets such as Hong Kong, Singapore, and Australia.
Vivian Chan, head of marketing communications at Cathay Pacific, said, “Collaborating with Teads on our digital advertising campaigns has revolutionized our business growth beyond traditional ad networks. Their expertise and strategic use of Teads Conversions have greatly enhanced our online presence and driven us to new booking heights in the highly competitive travel industry.”
She added, “Since day one, the Teads team took precious time to understand our unique business needs, target audience, and aggressive goals. They crafted a tailored strategy that perfectly aligned with our objectives, ensuring maximum ROI while maintaining high brand safety within a quality environment.”
