Hong Kong – TBWA\Hong Kong has been appointed by biomass utilisation compani EcoCeres as its agency partner. The wiin coincides with the launch of the agency’s specialty unit PLEX, a suite of B2B-focused services, and solidifies its commitment to driving transformative, innovative, and disruptive solutions in the sustainability sector.
TBWA assembled a team of experts between Hong Kong, Europe, and Australia for the partnership. TBWA\Hong Kong will lead the development of brand strategy and design system, while European partners will bring category knowledge and insights, turbocharging the partnership with their deep understanding of the industry, while Sustain by TBWA, headquartered out of Melbourne, expertise in sustainability ensures the overarching strategy is tightly aligned with sustainable practices.
By combining TBWA’s strategic and creative approach with EcoCeres’ ground breaking technologies, the collaboration aims to redefine industry perceptions and promote the adoption of sustainable practices.
Philip Siu, CEO of EcoCeres, said, “EcoCeres’ unique proposition lies in our innovative approach to exploring how the future advanced biorefinery should look like. We are pioneering the conversion of biomass into renewable products to help the world attain carbon neutrality.”
He added, “This partnership will leverage TBWA’s deep knowledge and expertise in the B2B space and sustainability territory, helping EcoCeres to communicate our value proposition with clarity and impact. Together, EcoCeres and TBWA are poised to make a real difference.”
Meanwhile, Jerome Ooi, chief creative experience officer at TBWA\Hong Kong, commented, “The partnership between TBWA and EcoCeres, is an exciting one, and we’re confident this transformative journey will unlock new possibilities, paving the way for advancements in sustainable solutions.”
He added, “Our partnership also presents an opportunity to further draw on PLEX, our B2B-focused expertise and creative capabilities to develop a compelling brand strategy and corporate identity, which truly reflects EcoCeres’ pioneering work in sustainable solutions. With a shared commitment to transformation and innovation, TBWA\Hong Kong and EcoCeres are poised to redefine the boundaries of what is possible and inspire others to embrace sustainability as a core driver of progress.”
