What’s NEXT 2023: Metaverse Marketing Activations in APAC

Numerous brands and industries are now jumping on the metaverse wagon. Daring marketers have pushed past the boundaries of Web 2.0 and continue to explore the vast opportunities offered in Web 3.0.

There is no longer any room for doubt as marketers catch up with evolving technology and the consumers’ demand, and expectation, for more immersive experiences. Find out why and how APAC brands are entering the Metaverse, and the opportunities it holds for your brand.

Join us as MARKETECH APAC gathers the metaverse experts of leading brands and agencies, to talk about the most relevant trends and strategies in metaverse marketing.

Agenda

29 November 2022

2:00 pm

-

2:20 pm

SGT

Presentation: Metaverse & Social: How to effectively engage communities

Metaverse conversation hotspots in APAC
What do APAC consumers think, feel, and do in relation to the metaverse?
Top metaverse activations by brands in APAC
Leveraging the metaverse-gaming connection

29 November 2022

2:20 pm

-

3:00 pm

SGT

Panel Discussion: The metaverse – Leading the charge for metaverse marketing opportunities

Tap on in the metaverse – opportunities, challenges, and pitfalls to avoid
What consumers are saying about metaverse trends and why you should listen
Launching metaverse marketing campaigns – how are brands doing it?
What can brands expect to see in 2023?

Ramakrishnan C.N.

Managing Director (SEA) & Metaverse Lead

Accenture Song

Amrita Mallik

Vice President

HSBC

Chris Gurney

Group Creative Director, APAC

Virtue Worldwide

Joven Barceñas

Founder & CEO (Moderator)

MARKETECH APAC

Register

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Talkwalker is the #1 consumer intelligence company and is dedicated to helping brands close the gap between brand and consumer. Recognized as a Leader in Consumer Intelligence and Social Listening, Talkwalker brings together market-leading social analytics and AI technology, with unstructured data expertise, and a global team of insights analysts and data storytellers.