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APRW’s new training arm for brands aims to bring media presence imperative to the fore

Shaina Teope - March 31, 2023

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Singapore – Called the Knowledge Studio by APRW (KnowS), Singapore-based integrated communications agency APRW has launched a new training arm that aims to bring organisations’ ears to the ground with regard to how well they perform in managing their presence in the media. 

APRW says, “Your brand is not just about your services, your media presence matters too.” 

Ultimately, the training arm will offer customised media training programs to organisations. APRW’s existing integrated communications services, which include public relations, digital marketing, branding, and media relations, are all supplemented by KnowS. 

The agency will be making each engagement expertly designed to meet the needs of individual organisations and will be drawing on its intimate knowledge of the dynamic media landscape and effective strategies to help organisations establish a favourable media presence. 

At the centre of the training program is its proprietary A-PLUS approach which stands for Assessment, Panorama, Low-Down, Understanding and Scenarios. Such framework will help in providing a holistic perspective of the media industry and will equip participants with the essential knowledge and skills required in media relations, branding, and training. 

“The result? Media spokespersons who are able to manage diverse media and public situations, handling questions and delivering information with confidence and poise, never veering from their role of delivering core messages for the organisation,” said APRW. 

Further, the agency emphasised that skills gained can transfer to a diversity of roles such as to speakers, panellists, or content creators on corporate social media platforms.

Knowledge Studio by APRW will be led by Principal Trainer, Ginny-Ann Oh, one of APRW’s directors. An accomplished communications professional with over 20 years of experience in the public relations, branding and marketing industry under her belt, Oh’s expertise will be directed to integrating the organisation’s messaging strategy and intent into the tailored media training offering. 

“The significance of media training cannot be overstated, as it enables organisations to navigate the increasingly complex media landscape and present their brand in the best possible light,” commented Oh. “Knowledge Studio by APRW was established as it recognises the importance of a poised and articulate media presence. Our workshops provide businesses with the tools to amplify their message, cultivate a commanding voice, and narrate their story with conviction – the cornerstone of a thriving brand perception.”

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