Tag: Media
India – Madison Media Infinity, a division of Madison World, has been appointed as the media agency of record (AOR) for Samsonite India, overseeing its traditional and digital media strategy. As part of this mandate, the agency will oversee Samsonite India’s traditional and digital media strategy,...
Indonesia – As part of its expansion in Southeast Asia, Havas has formed a strategic alliance with Indonesia-based independent agency Moonfolks, uniting Havas’ media expertise with Moonfolks’ integrated and digital marketing capabilities. Operating as ‘Havas Moonfolks,’ the partnership will offer...
A revered media leader in Malaysia with 20 years of management experience under his belt, Bala returns to dentsu after close to nine years at IPG Mediabrands, where he was pivotal in establishing the network as its CEO. Prior to that, he was with Carat Malaysia, part of dentsu media brands, for four...
From free ad streaming TV’s (FAST) exponential growth to the impact of AI in advertising, Let’s take a look at some strategic shifts poised to define the year ahead in an interview with experts from Nexxen.
Our latest 'What's NEXT 2023' thought leadership article sees Virtus Asia's Jan Harling explaining how developing personalised marketing strategies at scale that cater to individual preferences and needs is important.
Called the Knowledge Studio by APRW, the new training arm aims to bring organisations’ ears to the ground with regard to the performance of their media presence.
The launching also marks the first milestone of the partnership between T&B Media and Two Bulls/DEPT® which was established last year.
The role will be seeing Kotwani leading agencies iProspect, dentsu X, Posterscope, and media investment arm Amplifi, aside from Carat which she oversaw for almost three years since 2020.
According to the agency, the launch of these new services will also help boost the performance of clients’ campaigns, as well as complement GIGIL’s campaign ideas.
The strategic partnership will enable the Singapore Media Exchange to leverage Teads’ array of monetisation solutions across devices and formats.
