India – Madison Media Infinity, a division of Madison World, has been appointed as the media agency of record (AOR) for Samsonite India, overseeing its traditional and digital media strategy.
As part of this mandate, the agency will oversee Samsonite India’s traditional and digital media strategy, covering TV, print, radio, cinema, outdoor, and digital platforms.
Samsonite India, a subsidiary of global luggage company Samsonite International, offers a range of travel products, including luggage, backpacks, and accessories. The company’s portfolio also includes brands such as American Tourister and Kamiliant, which will be part of the agency’s mandate.
Anushree Tainwala, vice president of marketing at Samsonite India, commented, “Samsonite has always been at the forefront of creating high-quality, durable luggage & travel accessories with a strong focus on innovation, continually adapting to evolving consumer needs.”
“This strategic partnership with Madison, known for their impactful & integrated media strategies, is a perfect match to further propel our brand’s leadership in the market. With a shared commitment to innovation and excellence, Madison’s expertise will play a key role in our vision to make Samsonite brands the preferred travel companion in India,” Tainwala added.
Meanwhile, Abhik Banerjee, COO of Madison Media Infinity, said, “We are excited to partner with Samsonite India and look forward to driving impactful media strategies across both traditional and digital platforms to strengthen their brand presence.”
