Singapore – Taboola has announced an exclusive, multi-year strategic partnership with SPH Media to drive AI-powered content discovery, audience engagement, and digital growth across Singapore.
Under the agreement, SPH Media has selected Taboola as its exclusive provider of content recommendation widgets following a competitive process.
Taboola’s technology will be deployed across SPH Media’s entire digital portfolio, including titles such as The Straits Times, Lianhe Zaobao, The Business Times, Berita Harian, Tamil Murasu, and Stomp.
SPH Media’s newsrooms will also gain access to Taboola’s broader publisher suite, including Taboola Feed, Taboola Newsroom, and advanced audience solutions.
The partnership brings together Taboola’s AI-driven discovery capabilities with SPH Media’s national reach, which connects with 86% of Singaporeans aged 15 and above each week. A key focus of the collaboration will be engaging younger and emerging audiences through personalised, data-driven content experiences.
As part of the agreement, SPH Media and Taboola will work closely to co-develop, test, and scale next-generation AI solutions for content discovery and monetisation, using SPH Media’s digital platforms as a real-world environment for innovation.
“SPH Media is a titan of the Southeast Asian media landscape, and we are honored to be chosen as their exclusive partner,” said Adam Singolda, CEO and founder of Taboola.
Singolda added, “Especially with their commitment to quality journalism and their vision for the future of digital engagement. Through this close collaboration on product innovation, SPH Media isn’t just adopting our technology – they are helping us shape the future of how billions of people discover and engage with trusted information. We are excited to help them grow their audience, particularly with younger readers, and unlock new revenue streams.”
Kuek Yu Chuang, deputy CEO of SPH Media, said, “At SPH Media, we are constantly looking for innovative ways to enhance our digital offerings and deepen engagement with our diverse audience base.”
Chuang further added, “Taboola’s advanced AI solutions and their roadmap for publisher innovation made them the natural choice for this partnership. We look forward to working closely with the Taboola team to deliver more personalized experiences for our readers and to lead the way in AI-driven media solutions in the region.”
The partnership takes effect immediately, with implementation rolling out across SPH Media’s digital properties.
