Singapore – SPH Media and Stellar Lifestyle, the business arm of SMRT, have signed a memorandum of understanding to bring news and useful information to commuters across Singapore’s public transport network.
Signed on 28 January by SPH Media CEO Chan Yeng Kit and SMRT Corporation Group CEO Ngien Hoon Ping, the partnership integrates SPH Media’s content with SMRT’s islandwide footprint, reaching millions of commuters daily through digital, audio, and print touchpoints.
From the second half of 2026, commuters will receive news highlights from titles including The Straits Times and Lianhe Zaobao on digital screens at station concourses, platforms, and bus shelters, alongside The Straits Times audio news bulletins broadcast across SMRT-operated MRT stations.
Newspaper vending machines will also be installed at selected stations, offering convenient access to print editions.
The MOU also marks the launch of In Perspective, a flagship content programme co-developed by SPH Media with SMRT as a key partner.
The initiative adopts a research- and insight-led approach to content creation, translating data into storytelling that reflects commuter expectations and positions public transport spaces as platforms for meaningful engagement.
Chan Yeng Kit said, “This collaboration reflects the shared role that SMRT and SPH Media play as national companies with a public-service mission. As Singapore’s trusted national news company, SPH Media delivers credible journalism that audiences rely on. By working with SMRT’s transport network, we bring reliable news and information into commuters’ daily journeys—helping both organisations fulfil our mission to serve Singaporeans.”
Ngien Hoon Ping said, “At SMRT, our mission has always been to move people and enhance everyday lives. Through this partnership with SPH Media, we are extending that mission by enriching the commuter experience with timely and trusted newsworthy information. By bringing together SPH Media’s content expertise and SMRT’s transport network, we aim to make every journey more connected, more engaging, and more enjoyable for our commuters.”
