Tag: SPH Media

Singapore – Omnichannel network SPH Media has unveiled the largest high-definition LED screen in Singapore’s Central Business District (CBD). The screen, measuring approximately 98 square metres, aims to redefine digital out-of-home advertising.

The LED screen, located at the entrance of One Raffles Place, connects brands with a substantial number of viewers monthly. It offers clarity, colour depth and high brightness for visibility and engagement.

The display supports standard video ads, including digital posters, commercials and 3D content. Additionally, it also supports livestreams through Facebook and YouTube. 

Through SPH Media’s LED screen, brands can create immersive digital-physical experiences for product launches and activations.

Julie Wee, head of out-of-home media at SPH Media, said, “This mega LED screen is a high-definition canvas for bold creativity. We are excited to co-create campaigns that push boundaries and fully leverage the vibrancy of Raffles Place. The possibilities are endless, and we look forward to working closely with our partners and clients on integrated executions that combine on-ground activations with dynamic digital out-of-home content to better engage the CBD community.”

Trading firm IG Asia recently ran its ‘Trade More of Your World’ campaign on the screen. It has also been used to promote the Singapore Grand Prix’s Formula 1 Night Race and a screening of ‘The Little Mermaid.’

Singapore – Scoot, a low-cost airline under Singapore Airlines, has launched Lunar New Year couplets in honour of culture and tradition. The couplet designs, made in collaboration with SPH Media, aim to resonate with audiences as it reinforces Scoot’s brand identity.

Transforming the traditional couplets for the festive season, Scoot and SPH Media integrated wordplay into the designs for a brand experience.

The couplets bear the messages “Soar on blessings from East to West” and “Land with happiness from North to South,” signifying travel experiences from the airline.

Additionally, each couplet integrated Scoot’s Chinese name as the first character written on it, creatively amplifying the brand.

Transcending tradition, Scoot also released WhatsApp stickers and social media campaigns. Leveraging SPH Media’s reach, Scoot featured its couplets in print, digital, and social platforms to engage audiences.

Kuek Yu Chuang, deputy chief executive officer at SPH Media, said, “We are thrilled to collaborate with an innovative partner such as Scoot to explore creative and impactful solutions to engage our audience. This partnership has allowed us to deliver an integrated solution that harnessed SPH Media’s creative expertise and extensive network to bring Scoot’s festive message to life effectively.”

“We are delighted to work with SPH Media on blending tradition and innovation with a travel-inspired twist, allowing us to bring festive joy across the community and digital spaces locally and around the region. Together, we’ve started 2025 in a meaningful and memorable way,” Agatha Yap, director of marketing communications and loyalty at Scoot, commented.

Singapore – SPH Media, a media company in Singapore, has announced a significant restructuring of its technology division, resulting in the layoff of 34 employees. 

The layoffs are part of a broader effort to streamline processes in the division, according to a report from The Straits Times, a publication owned by SPH Media. It affected about 10% of technology workers.

In a media statement, the company assured the affected workers that they would be supported through severance packages, career coaching, job placement assistance, and counseling.

SPH Media is restructuring its technology division into three key departments, effective starting Nov. 5. This includes the chief technology office led by Jensen Boey, information technology department led by Christopher Lim, and the product and engineering team led by Kaythaya Maw.

Additionally, the company is creating a standalone business insights and analytics department which will report to Loh Yuh Yiing, SPH Media chief operating officer.

Loh explained in an email to staff that the increasing costs associated with technology and the declining revenue in the traditional media industry made the measures necessary. While it first decreased non-payroll expenditures, the company still had to lay off employees as a last resort.

“This was a difficult decision that we have had to make,” Loh said. “Going forward, our focus will be to steady the ship as we transit towards a more sustainable level of Tech operations and expenditure.”

Commenting on the departments, she said, “This restructuring of Tech departments will enable clearer leadership focus and accountability for outcomes in the areas of Tech administration, IT infrastructure and digital product development.”

Since its establishment in 2021 as the spin-off of Singapore Press Holdings, SPH Media has been operating a variety of newspapers, magazines, radio stations, and digital platforms.

Singapore – SPH Media has announced its recent revamp of its brand identity, in an aim to better reflect its evolution and ambition as a relentless creator of quality content and experiences, amidst the changing media landscape.

The brand refresh is another milestone for SPH Media’s transformation journey, on digitalisation, audience engagement and talent development, which started two years ago. Throughout the journey, it remained steadfast in its mission to be the trusted source of news on Singapore and Asia.

The refreshed brand includes a new logo that pays tribute to SPH Media’s heritage while capturing the company’s progression. The logo stands for the importance of giving a voice to Singapore and to all those who call Singapore home, while inspiring conversations and providing quality content to enhance the lives of the audience. 

The logo incorporates elements such as the Symbol which reflects SPH Media’s pursuit of quality journalism and content creation, representing the narratives that reflect the identity of individuals and communities. The bold curves, open design of the logo and the choice of colour – harmony blue, come together to evoke a sense of vibrancy, inclusiveness and adaptability. 

Another asset in the SPH Media brand revamp is the so-called ‘The Symbol’, which serves as a secondary graphic, and highlights the significance of the representation, communication, and conversation to the ongoing richness and diversity of Singaporean culture.

Fen Peh, head of corporate marketing and communications at SPH Media, shares, “We are excited to unveil SPH Media’s refreshed brand, a testament to our commitment as the relentless creators of content and experiences. The revitalised visual identity highlights our ongoing dedication to impactful storytelling and providing platforms for essential narratives. The brand refresh also aligns with our transformation journey amidst a highly competitive media landscape, as we continue to evolve our portfolio of news, entertainment and lifestyle media to engage our audience.”

The refreshed brand officially launches today, and will be supported by a social media campaign that will take audiences on SPH Media’s journey from its past to the future, familiarising them with the stories told and SPH Media’s brand identity.

Singapore – SPH Media has announced that it has entered into an agreement to acquire technology media company Tech in Asia (TIA). Through the proposed acquisition, TIA will strengthen the technology media offering of SPH Media, more specifically for its long-time business publication The Business Times (BT).

Moreover, the proposed acquisition will deepen the value BT brings to businesses and readers in the region, and accelerate its goal of becoming a regional player for business and tech news, and events. In the longer term, it will also support SPH Media’s broader transformation efforts.

For SPH, TIA’s commitment to high-quality content and events, is well aligned with BT’s vision of becoming the leading business title in APAC, and this acquisition will help both TIA and BT bring more value to their audiences.

Wong Wei Kong, editor-in-chief, English/Malay/Tamil Media Group at SPH Media, said, “By coming together with their strengths and capabilities, BT and TIA present an exciting business proposition in Asia, centred on good journalism. For SPH Media, this acquisition is a strategic move that will enable us to provide our readers with a more comprehensive suite of products and services.”

Meanwhile, Willis Wee, CEO and founder of Tech in Asia, commented, “We are committed to delivering top-notch content and events, and with SPH Media by our side, we are poised to achieve even greater heights. We are enthusiastic about the opportunities this acquisition will bring. Rest assured, our startup spirit and data-driven approach will remain at the core of our competencies post-M&A.”

In a public letter posted by Wee, he assured its readers that they will still retain its editorial independence following the proposed merger, adding that they will continue to build and serve the tech and startup community in Asia.

Kuala Lumpur, Malaysia – Adwork, a self-serve end-to-end advertising platform, has partnered up with media organization SPH Media for the launch of a first cross-border media marketplace for Southeast Asia. This will allow Malaysian small and medium enterprises to advertise their business in Singapore.

Kumaresh Visvanathan, CEO at Adwork, stated that Adwork will be expanding regionally to various countries in the next five years. After Singapore, Adwork will expand its reach to Indonesia and Thailand next year, while 2023 will see Australia, Vietnam and Philippines coming on board. 

“No one in the region has attempted this cross-border media buy platform before and we are the first to introduce it. Going regional and introducing cross-border media buy has always been part of Adwork’s regional expansion plan and now it is finally happening,” Visvanathan said.

Founded in 2019, Adwork levelled the playing field for these smaller businesses. Being one of Malaysia’s largest media advertising marketplace, they offer advertising across 12 channels like billboards, newspaper, radio, television, talk shows and more. Similar to other e-commerce platforms, users can select their desired media advertisement channel, upload their creative art work and pay.

To date, Adwork is developing its proprietary recommendation engine which is AI-based and is set to be launched sometime next year. This feature will be able to read and analyze existing SME profiles in its system and recommend potential products which are relevant to users. 

It will also be able to tell users what other similar SMEs have bought and the exposure rate. This system will also educate users on the various advertising platforms available out there both locally and internationally. It will also make recommendations for overseas advertisement in a bid to help local businesses go global.

“Everyone wants to expand their business but most of the time, they just don’t have access to the right platform to market their products outside Malaysian borders or unsure where to begin. This is one of the ways to do it, where users will not only get to go regional but also be well-educated on the options and possibilities available out there,” Visvanathan added.

Meanwhile, Alicia Luke, channel excellence lead at SPH Media, hopes that this first-of-its-kind platform will be able to help more SMEs in Singapore and Malaysia grow and expand their business. 

“We are delighted to be on board this partnership and it certainly is an exciting time ahead. In our current technological era, we have to start thinking out of the box, in terms of advertising, and not rely solely on traditional methods which may not work for all, especially in this digital day and age. I believe that the SME advertisement market is huge and with the help of this platform, all business big and small will now be on a level playing field,” Luke said.