Singapore – Omnichannel network SPH Media has unveiled the largest high-definition LED screen in Singapore’s Central Business District (CBD). The screen, measuring approximately 98 square metres, aims to redefine digital out-of-home advertising.
The LED screen, located at the entrance of One Raffles Place, connects brands with a substantial number of viewers monthly. It offers clarity, colour depth and high brightness for visibility and engagement.
The display supports standard video ads, including digital posters, commercials and 3D content. Additionally, it also supports livestreams through Facebook and YouTube.
Through SPH Media’s LED screen, brands can create immersive digital-physical experiences for product launches and activations.
Julie Wee, head of out-of-home media at SPH Media, said, “This mega LED screen is a high-definition canvas for bold creativity. We are excited to co-create campaigns that push boundaries and fully leverage the vibrancy of Raffles Place. The possibilities are endless, and we look forward to working closely with our partners and clients on integrated executions that combine on-ground activations with dynamic digital out-of-home content to better engage the CBD community.”
Trading firm IG Asia recently ran its ‘Trade More of Your World’ campaign on the screen. It has also been used to promote the Singapore Grand Prix’s Formula 1 Night Race and a screening of ‘The Little Mermaid.’
