Singapore – Independent creative agency Superson Singapore’s Managing Partner Antti Toivonen is set to premiere a new feature film “Tiong Bahru Social Club” at the 25th Busan International Film Festival (BIFF), one of the most prestigious film festivals in Asia.
Toivonen has collaborated with Singaporean filmmaker Tan Bee Thiam in creating the film. Slated to premiere at BIFF in October “Tiong Bahru Social Club” is an absurdist, stylized comedy which follows a 30-year old millennial on his journey to find his purpose in life. His quest leads him to Tiong Bahru Social Club, a real-estate technology company that aims to create the happiest neighborhood in the world, with the help of a constantly learning algorithm.
Toivonen has been the managing director of Superson in APAC since December 2018. The agency is headquartered in Helsinki and operates on the sharing economy model, working without a fixed in-house creative department, and only with a collective of trusted freelance creative consultants and marketing professionals.
Toivonen commented, “This project is a testament to our model at Superson. We cast creatives for each project according to their skills and passions, because we believe that working on passion projects brings out the best in people. “
He added, “Many of our specialists are published authors, lecturers, or do their own design exhibitions. I’m a storyteller at heart and when I work with brands, I create content that puts audience enjoyment as the main priority. It’s important to put your craft to test at times and see if you can actually make something people [would] love.”
Tan Bee Thiam, who is also the film’s director speaks about the inspiration for the film, “We pushed the creative needle a lot, giving the iconic neighborhood a fantastical spin. We set out to create a quirky and visually striking story, drawing inspiration from the essence of Tiong Bahru – as well as from the way companies use data and analytics to optimize their customer experience.”
Toivonen is a specialist in content creation and international brand storytelling. His past works include “F*ing Bunnies” (2017) and “Are You Hungry” (2020), which have been screened at over 100 film festivals around the world and have been twice selected to compete at the Sundance Film Festival.
