Singapore – Strategic marketing and brand consultancy Flying Fish Lab has announced new appointments namely Alim and Wenjie Cai as senior catalysts, as well as making significant strides in its global expansion.
Alim brings an extensive background that started in Research Agencies, before transitioning to the client side in Consumer Research and later in Brand Management. Wenjie has a solid FMCG Marketing background, to which he then added a robust number of years working in Marketing capability, in the consulting industry.
These new senior talents will play a key role in enhancing Flying Fish Lab’s capabilities and boosting its ability to further speed up growth.
In addition to bolstering its leadership team and client roster, Flying Fish Lab is making significant strides in its global expansion. The company has recently entered the European market, with offices in Lisbon, Paris and Milan, and is planning to expand into the Gulf countries next, reflecting its intention to better support the needs of its growing and geographically dispersed client base.
Mário Braz de Matos, co-founder and CEO of Flying Fish Lab, said, “Alim and Wenjie are the sort of talent that strengthen our team’s ability to deliver Controlled Disruption to clients. Their significant experience complements the current leadership team, and their values align with our mission to help companies grow using ‘Controlled Disruption’.”
He added, “These exciting changes reflect our ongoing commitment scale in a way that stays true to our values, delivering to our clients without compromising on quality standards. Our new leadership team, strategic client acquisitions, and global expansion are all part of our broader vision to drive ‘Controlled Disruption’ and help deliver transformative results for clients. We are poised for an exciting future and look forward to the continued success of our clients and team.”
