Singapore – Global socially-led creative agency We Are Social has named Anton Reyniers as the new head of strategy for its Singapore office, succeeding James Honda-Pinder, who will relocate to Tokyo in October to assume the newly created role of head of growth APAC.
A recognised leader in creative and communications strategy, Reyniers brings two decades of experience spanning agency and client roles across APAC, the UK, and most recently, the Middle East. He returns to Singapore following his tenure as head of strategy at Impact BBDO in Dubai.
Over his career, Reyniers has held key roles at top global companies, including Netflix, where he led regional partner marketing creative for APAC, and Google, where he served as head of creative agency partnerships for the region. He has also driven creative strategies at leading agencies such as BBH, JWT, and Ogilvy, working with major clients like Nestlé, Coca-Cola, Lux, and the Singapore Tourism Board. During his time in Jakarta, Reyniers also chaired the Account Planning Group (APG) in Indonesia.
Speaking about his appointment, Reyniers stated, “The agency landscape now has two very extreme poles. Those that are nose-diving and those that are ascending. It was absolutely clear when speaking with Nai Yen and Kelson that We Are Social is very much in the latter. I feel very lucky to have joined such a great, nice, fast-thinking, and future-facing gang. I look forward to being part of an agency that delivers on the digital expertise and transformation our clients deserve.”
Nai Yen Wang, managing director of We Are Social Singapore, also commented, “We are thrilled to welcome Anton and his strategic and regional expertise to the We Are Social family. Anton comes with the perfect blend of agency and client-side experience, offering incredible insights into delivering transformative social-led marketing solutions for our clients. He is a great collaborator and business partner, and I look forward to driving the next wave of growth with him. I would like to thank James for his contribution to the agency over the last few years and wish him good luck as he steps into his exciting new role within the network.”
We Are Social Singapore, with a team of 80, works with brands like Samsung Mobile, HBO, UOB, and TikTok. The agency is renowned for its innovation, including virtual influencer creation, social-first production, and the development of AI and XR products for its global strategy and innovation arm, .XYZ.
