Marketing Featured APAC

Marriott Bonvoy invites travellers to celebrate return of travel via The Secret Little Agency

Singapore – Marriott Bonvoy, a travel programme and marketplace under Marriott International, has launched its new campaign to celebrate the return of travel in APAC. Titled ‘Here’, the campaign builds on Marriott Bonvoy‘s global tagline ‘Where Can We Take You’, with ‘Here’ as an expression for revelling the authentic, relatable little moments missed by travellers.

Created in collaboration with Singapore-based creative company, The Secret Little Agency, the films were shot across Malaysia, Indonesia, Japan. and New Zealand. The films celebrate the power of travel with moments that everyone can relate to, from trips with best friends to family vacations. The idea also extends to the key visuals, from wading through the muddy but scenic green rice terraces in Bali, to getting unexpectedly caught in the lively celebration of Holi in India.

Bart Buiring, Marriott International’s chief sales and marketing officer for APAC, shared that while travelling can be about fabulous bucket-list destinations and dining in world-class restaurants or local food at hawker stalls; they recognise that there are likely also unexpected, spontaneous, and perhaps some less-than-perfect but memorable moments.

“With our new Marriott Bonvoy campaign, we hope to inspire travellers to embark on their next Asian journey and thoroughly enjoy the return of travel. We want to remind them that the joy of travel is as much about unscripted and authentic moments as the picture-perfect ones. It’s all these little moments that make big memories and leave you craving for your next adventure,” said Buiring.

The campaign is available in both digital and out-of-home media across APAC. The film and visuals will also be prominently featured across several locations including at Seoul’s Gimpo Airport, Tokyo’s bustling Shibuya Metro Station, and Melbourne’s Central Station. Moreover, it will appear on select inflight entertainment and across digital and social channels.

Travellers are also invited to join the conversation and connect with one another by using #TravelMakesUs to share their travel moments on Instagram and TikTok.