Singapore – StackAdapt, a multi-channel advertising platform, has announced its integration with Shopify, an internet infrastructure provider for commerce.
The update allows merchants and marketers on Shopify to integrate with StackAdapt, enabling them to automatically install StackAdapt from Shopify’s app store for business growth.
Through the integration, users can leverage pixels and audience activations while tracking conversion for monitoring. Consequently, they can optimise campaigns on the platform and create high-intent audiences.
Additionally, StackAdapt provides templates that allow users to define audiences through rule-based segmentation. It uses real-time customer data to create audiences while using first-party data.
The integration simplifies pixel installation for Shopify merchants and marketers, enabling them to streamline processes. It allows them to be more accurate in retargeting audiences while adapting to first-party data collection.
By allowing customers to adapt to a cookieless marketing environment, StackAdapt’s offering also improves how it engages customers.
“Enabling Shopify merchants to activate their first-party data through a simplified pixel onboarding process represents a major step forward in e-commerce advertising,” Vitaly Pecherskiy, chief executive officer of StackAdapt, commented.
“Our integration not only minimizes the complexities associated with digital advertising but also opens up new opportunities for merchants to connect with their audience in a more meaningful and personalized way,” Pecherskiy added.
