Global – FC Barcelona and Spotify are continuing to position their partnership at the intersection of music and sport, with US singer Olivia Rodrigo set to feature on the club’s shirt during the upcoming El Clásico on 10 May.
The collaboration forms part of a wider activation that will see Rodrigo’s logo first appear on the women’s team kit during their Liga F match against Levante UD on 6 May, before being worn by the men’s team in one of football’s most high-profile fixtures.
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As part of the wider campaign, Spotify will host a private performance in Barcelona on 8 May at a transformed city venue, exclusively for invited fans selected through their listening activity on the platform.
The initiative continues a series of music-led shirt collaborations between Spotify and FC Barcelona, which have previously featured artists including Ed Sheeran, Travis Scott, Coldplay, Karol G, The Rolling Stones, Rosalía, and Drake.
Limited-edition match shirts and a lifestyle collection inspired by Rodrigo will also be released from 1 May via official club retail channels and selected partners. These include 1,899 match-quality shirts, alongside a highly limited set of 22 shirts signed by players from both fixtures and 11 signed by Rodrigo.
Olivia Rodrigo, who has more than 50 million monthly listeners on Spotify and nine tracks in the platform’s Billions Club, becomes the youngest artist to feature on the FC Barcelona shirt under the long-running partnership. The activation comes ahead of her third studio album release, scheduled for 12 June.
The collaboration also extends into digital fan engagement, with a special edition of the Barça Matchday Playlist on Spotify curated by Rodrigo for supporters and players ahead of the match.
Manel del Río, Managing Director at FC Barcelona, said, “Clásico after Clásico, our agreement with Spotify allows us to strengthen an activation that has become a strategic asset for the club and a clear example of our commitment to generating value beyond competition. It’s an initiative that adds value, reinforces our global positioning, and builds a distinctive offering based on the connection between culture and sport.
Manel added, “At FC Barcelona, we believe the future lies in integrating disciplines and languages that allow us to connect with new audiences and amplify our impact. This partnership enables us to move in that direction, positioning the club as a global benchmark at the intersection of sport, culture, and entertainment.”
Moreover, Marc Hazan, Vice-President of Partnerships and Marketing at Spotify, shared, “Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona. Fandom doesn’t have borders and the most powerful thing Spotify can do is bring those worlds together. Putting her most dedicated fans in the room with her on the eve of El Clásico, that’s what this partnership was built for.”
Finally, Rodrigo also commented on the partnership, “Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that. It’s been so fun seeing the jersey come to life and creating a full collection with Spotify and Barca. On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”
