Sydney, Australia — Quantcast has appointed former Yahoo and oOh!media executive Paul Sigaloff as Vice President of Asia-Pacific (APAC), as the company looks to strengthen its regional presence and launch its new AI-powered advertising solution, Q+.
Based in Sydney, Sigaloff will oversee Quantcast’s operations across Australia, Singapore, Hong Kong, and other Asian markets, with a focus on helping brands and agencies drive data-led growth through AI.
A key part of his remit will be leading the regional rollout of Q+, Quantcast’s new goal-based advertising platform designed to help marketers optimise campaigns across the open internet through a single ad set.
The platform enables advertisers to set one performance objective—such as cost per acquisition (CPA), return on ad spend (ROAS) or site engagement—while using AI to automatically allocate budgets across display, video, connected TV and native advertising in real time.
Quantcast said the appointment comes as demand for AI-powered advertising solutions continues to grow across the region.
Sigaloff brings more than 25 years of experience across media, digital, technology and advertising, having held senior leadership roles across the UK, Australia and Asia-Pacific.
He previously spent nearly a decade at Yahoo, where he served as vice president of APAC and led the company’s digital media and technology businesses across Australia, New Zealand, India, Southeast Asia, Hong Kong, Taiwan and Japan.
His career also includes leadership roles as chief revenue and growth officer at oOh!media and, most recently, global chief customer officer at marketing intelligence platform Mortar AI.
In addition to his corporate roles, Sigaloff currently serves on the board of UnLtd, the media and marketing industry’s social purpose organisation.
“As AI reshapes how brands buy advertising across APAC, Q+ is a critical launch for Quantcast in the region and represents what we believe is the future of autonomous performance for brands. It treats the entire open internet as a single, fluid inventory pool, with a focus on driving performance, not just buying media,” said Konrad Feldman, CEO of Quantcast.
“Paul is an impactful and purpose-driven leader, known across the industry for his energy, vision and people-first approach. His experience in sales and leadership, and his expertise in media, AI and working closely with both brands and agencies, will be critical to our mission to help clients not only reach audiences but meet performance goals with Q+,” added Feldman.
Commenting on his appointment, Sigaloff said, “Advertising is being rewritten by AI, and the winners will be the brands that turn data and intelligence into real business outcomes, not just impressions. Quantcast has spent two decades building exactly that capability,and I am thrilled to lead our growth across APAC.”
“This is a moment to move the industry forward – for our clients, for our people, and for good,” added Sigaloff.
