Tag: collaboration
![[Partnership] Agoda TTA](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Agoda-TTA.webp)
Taipei, Taiwan – Agoda has partnered with the Taiwan Tourism Administration to launch a regional destination marketing campaign aimed at increasing travel to Taiwan from key Asian markets. Running from July to December 2026, the campaign will target travellers in Singapore, Hong Kong, Japan, and South...
![[Technology] ChatGPT x Viber](https://marketech-apac.com/wp-content/uploads/2026/07/Technology-ChatGPT-x-Viber.webp)
Singapore – Rakuten Viber has partnered with OpenAI to bring ChatGPT-powered features directly into its messaging app, allowing users to access AI tools without leaving their conversations. The collaboration introduces a dedicated ChatGPT contact within Viber, enabling users to ask questions, brainstorm...
![[Collaboration] McDonald's SG x Old Chang Kee](https://marketech-apac.com/wp-content/uploads/2026/07/Collaboration-McDonalds-SG-x-Old-Chang-Kee.webp)
Singapore – McDonald’s Singapore has partnered with local snack brand Old Chang Kee for a National Day collaboration that celebrates Singapore’s longstanding love for curry through a co-created limited-time menu. The partnership marks the first collaboration between the two brands, bringing together...
Movie marketing has evolved well beyond the traditional trailer-to-ticket advertising. Today, brands aren’t simply promoting films—they’re becoming part of the stories themselves. Whether through retail activations, themed dining experiences or immersive travel campaigns, entertainment intellectual...
Surabaya, Indonesia — Korean-based healthcare company Wellness Innercell has signed a representative office partnership agreement in Surabaya, Indonesia, marking a strategic step in its expansion into the country and strengthening its presence across Southeast Asia. The partnership, running from...
![[Campaign] SCOOT x Spiderman](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-SCOOT-x-Spiderman.jpg)
Singapore – Scoot is taking movie fandom to cruising altitude through a new collaboration with Sony Pictures’ Spider-Man: Brand New Day. Running until 13 September 2026, the campaign transforms two Scoot aircraft—an Airbus A321neo and a Boeing 787 Dreamliner—into flying tributes to the iconic superhero,...
New York, U.S.A. — WPP Enterprise Solutions has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS), strengthening its ability to help enterprise brands move beyond AI experimentation and deploy production-ready generative and agentic AI across marketing, commerce,...
![[Partnership] Adobe x Disney x Firefly Foundry](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Adobe-x-Disney-x-Firefly-Foundry.jpg)
Singapore – Adobe and Walt Disney Imagineering are taking a different approach to generative AI—one built not on scraped internet data, but on Disney’s own storytelling universe. The companies have announced a collaboration that will see Walt Disney Imagineering Research & Development deploy...
Australia — Bulla Dairy Foods (Bulla) has appointed independent creative agency Kerfuffle to lead creative and brand responsibilities across its portfolio, marking a new chapter in the company’s growth and brand evolution strategy. The partnership will see Kerfuffle work closely with Bulla to strengthen...
![[Branded Attraction] Skyslides x KLOOK x Sentosa](https://marketech-apac.com/wp-content/uploads/2026/06/Branded-Attraction-Skyslides-x-KLOOK-x-Sentosa.jpg)
Singapore – Skypark Sentosa is reopening with a new dual-slide attraction developed in partnership with Klook, as the attraction operator looks to expand beyond adrenaline-focused experiences into more inclusive, experience-led play. Called Skyslides by Klook, the attraction officially opens on 7 June...
