Marketing Featured ANZ

The Hallway tapped by NOVA Entertainment for brand strategy, creative remit

Australia – The Hallway, an Australian-based independent advertising agency, has announced that it has been appointed by NOVA Entertainment to work on key brand strategy and creative projects for the Nova Network and Smooth FM Network.

The latest appointment adds to The Hallway’s portfolio of collaborative work that includes Google, Suncorp, ANZ, and Streamotion, amongst others.

On  working with NOVA entertainment, Jules Hall, CEO of The Hallway, said, “We’re really excited to be working with the team at NOVA Entertainment. It’s always a huge privilege to be entrusted with brands that are not only iconic in the Australian market but also genuinely future-facing, especially when they are led by such an impressive team of humans.”

Adam Johnson, chief growth officer of NOVA Entertainment, also commented, “We were looking for a partner to really get ‘under the hood’ of our two biggest brands, to give them a distinct position in-market and ensure they continue to thrive at the heart of our all-of-audio strategy.”

Johnson added, “The Hallway is well known to us here at NOVA Entertainment and we’ve been impressed by the successful brand platforms they have delivered for BINGE and Flash. Work is well underway on our flagship Nova and Smooth FM brands and it’s proving to be a very effective partnership. I’m excited about what we will achieve together.”

Marketing Featured South Asia

Omnicom Media Group India to manage integrated media business of Electrolux

Mumbai, IndiaOmnicom Media Group (OMG) India has been appointed to manage the integrated media mandate of Electrolux, a global brand for home and kitchen appliances. OMG will be in charge of developing end-to-end media solutions for the brand. 

The Swedish powerhouse, Electrolux, is set to make waves in the Indian market with its range of premium products, leveraging the agency’s analytics and insight-driven tools. Electrolux has catered to consumers for more than 100 years with its elegant Scandinavian design coupled with innovative technology.  Now, it is establishing its brand in India. 

According to OMG, they are excited to help Electrolux scale to new heights by drawing on its talent, strategic capabilities, and data-driven approach as the brand ramps up its proposition and presence in India to achieve sustainable growth.

Last July, OMG India named Anand Chakravarthy as its new chief growth officer.

Marketing Featured South Asia

Zoo Media opens first global office in New York through Dawn collaboration

New Delhi, India – Zoo Media Network, an independent agency network, has announced plans to open its first global office in New York in collaboration with marketing service agency, Dawn.

The Zoo Media network is an integrated multi-specialty media network made up of 11 agency brands, including the flagship full funnel creative and performance digital agency, FoxyMoron and Web3 rights and services companyMetaform, among others.

Founded by Pratik Gupta and Suveer Bajaj, which includes homegrown, acquired, and joint venture agencies in content, media, data, and technology. Zoo Media employs over 600 specialists who serve both domestic and international clients such as Netflix, YouTube, Tinder, Kellogg’s, P&G, and Unilever.

Meanwhile, Dawn is a portfolio of over 15 independent, specialist marketing services firms that specialise in centralised data science, advanced analytics, and econometric measurement. The collective includes agencies such as Barkley, Crossmedia, Definition 6, Co:Collective, and Rethink, among others.

Speaking on the partnership and the campaign for global expansion, Suveer Bajaj Co-founder of Zoo Media said “After having consolidated a stronghold position for ourselves in India and the Middle East as a leading integrated marketing technology network, expanding our offices into North America was the natural next step.” 

Bajaj, added, “Our prowess in the North American market, lies in the range of integrated services which include our best-in-class Web3.0, metaverse, and blockchain offerings. In light of this vision, we are happy to have partnered with Dawn and find ourselves among the leading independent agencies in and outside the US to bring our best-in-class marketing technology services to the shores of the US.”

Adding to that, Pratik Gupta, Co-founder of Zoo Media said “We’re well on our way to globalise our ambition of taking Indian creativity and technology to the world. We’re excited to work with the agencies within Dawn and bring them the scale of offshore Indian talent”.

Lastly, Dawn CEO Bob Kantor added, “Zoo Media has industry-leading technology and development expertise critical to today’s marketers and the modern marketing model. Our agency partners and clients recognize that modern marketing includes the complement of brilliant strategy/creative with marketing technology.”

Marketing Featured Southeast Asia

Project Kavvaii’s Lunetide 6th monthsary celebration includes Santan tie-up

Kuala Lumpur, Malaysia – Project Kavvaii, the VTuber project of airasia, recently celebrated the sixth-monthsary of its Lunetide generation, including a recent tie-up with Santan, the restaurant brand under airasia.

The Lunetide generation of Project Kavvaii consists of talents Airi Gwynevere and Mikazuki Mai, who debuted in April this year.

Fans can buy Santan Lunetide meal bundles, which includes Chicken Bites with Korean Sweet & Spicy Sauce, Sweet Potato Fries and Sirap Bandung. They also come with a Lunetide sticker sheet with illustrations by Gwyn and Mai.

The Santan tie up starts on October 30 to November 30 and will be only available in Malaysia, around the Klang Valley including IOI Mall Puchong, KL East Mall, Kompleks PKNS, NU Sentral, Setia City Mall, Sunway Pyramid and Wisma Tune.

In addition, fans can also get a chance to win Project Kavvaii’s exclusive merchandise collections by simply taking a screenshot of receipt purchases,

The Lunetide milestone celebration also sees the launch of exclusive Lunetide merchandise on airasia Super App’s Travelmall this November. They include enamel pins, acrylic keychains, magic mug, sticker sheet and tote bags.

Project Kavvaii also recently held an online event for its fans, including the launch of a server on the popular game Minecraft.

The celebration comes months after its first-ever talent, Aozora Kurumi, ceased activities on August 7.

Platforms Featured Southeast Asia

Kerry Express, Grab partner to bring new service to Thai customers

Thailand Kerry Express, Thailand’s leading express delivery service, partners with Grab, Southeast Asia’s leading super-app, to add a new service to the market. Starting in 2022, the Kerry Express application will provide ‘Instant Pick-up Service’, an option that allows parcels to be picked up within 30 minutes and an ‘Express Pick Up’ option that allows customers to schedule parcel pickups every hour. KEX and Grab will launch a pilot test in Greater Bangkok.

Alex Ng, CEO of Kerry Express, commented, saying that in the past, the express delivery company found that many of Kerry Express’ customers chose to use rider service or a messenger to deliver the parcel to Kerry’s store to avoid the traffic, travelling fee, and save time. To fulfil this unmet need, Kerry Express has developed the door-to-door instant pickup and express pickup, with two more upgrades including; instant pick-up service within 30 minutes and express pick-up service with an hourly schedule.

The instant pick-up service is suitable for merchants who already packed their items and seek immediate delivery or those who have limitations of time, customers can expect rider-partner to pick up the items within 30 minutes. Meanwhile, merchants who have a fixed delivery schedule can enjoy express pick-up service, in which rider-partners pick up the parcels on an hourly basis. Both services will have rider-partners pick up the package and drop it off at the nearest KEX Parcel Shop. There will be no extra charges on the shipping fee and will be the same as the fee at the KEX parcel shop. The receipt will be sent to the registered email and the Kerry Express Application.

Alejandro Osorio, country head of Grab Thailand, commented that the collaboration between Grab Thailand and Kerry Express is another highlight in the parcel delivery industry.

“Customers can enjoy the convenience of using the express parcel pick-up services via Kerry Express Application with our rider-partner pick-up services that are available in two options: instant and hourly. The new services are distinguished from other standard services thanks to the combination of Kerry’s existing service shops available throughout the country and Grab’s hundreds of thousands of riders and driver-partners operating across Thailand. Grab believes that the synergies pilot for the instant parcel pick-up services in the greater Bangkok area will help create a better experience for Kerry’s customers, who will relish convenient and rapid service at an affordable price,” Osorio said.

Meanwhile, Ng shared his own comments on the partnership.

“We are very glad to have Grab Thailand as a partner to provide the services. Kerry Express is a leader in express parcel delivery that has been operating in Thailand for more than 15 years. In addition to our excellent service, we provide service shops that cover more than 20,000 locations across the country. On the other hand, Grab is considered to be a strong ally in terms of brand, speedy delivery, and reliability, with its large database of rider-partners who are ready to pick up parcels from our customers anywhere at any moment. Therefore, this alliance will serve the needs of our users who will definitely enjoy a greater experience,” Ng said.

Recently, Grab also announced they acquired a majority stake in Jaya Grocer, a leading supermarket chain in Malaysia. 

Platforms Featured Southeast Asia

Fashion brand Pomelo ties up with TikTok to launch exclusive 13-piece capsule collection

Singapore – Pomelo, an omnichannel fashion platform in Southeast Asia, has launched its latest collection, an exclusive 13-piece wardrobe line created in collaboration with video-sharing app Tiktok.

Through the collection, which officially dropped Wednesday, Pomelo and TikTok aim to empower Gen Zs and Millennials to boldly express themselves and embrace their own styles.

The collection features a striking and fun assortment of streetwear-inspired separates emblazoned with TikTok’s distinctive logo, including printed mesh tops, and pieces splashed with the brand’s signature colors of red, light aqua, and white. It also includes accessories, such as tinted shades and mini crossbody bags.

Pomelo x TikTok collaboration

Alongside the collection release, Pomelo will also be introducing a TikTok challenge for all fashion enthusiasts called #BeBoldBeYou. Starting from 24 February to 5 March, Pomelo fans and TikTok creators can take part in the challenge by styling their favorite looks, showcasing their own unique fashion style, “whether bold, expressive, or confident.” The most creative entries will get a chance to win the full collection and win prizes worth up to US$300.

Pomelo x TikTok Collection will be exclusively available on, the Pomelo App, and in stores in Singapore, Thailand, and Malaysia.

Marketing Featured Southeast Asia

Superson’s managing partner Antti Toivonen to release feature film at Busan international film festival

Singapore – Independent creative agency Superson Singapore’s Managing Partner Antti Toivonen is set to premiere a new feature film “Tiong Bahru Social Club” at the 25th Busan International Film Festival (BIFF), one of the most prestigious film festivals in Asia.

Toivonen has collaborated with Singaporean filmmaker Tan Bee Thiam in creating the film. Slated to premiere at BIFF in October “Tiong Bahru Social Club” is an absurdist, stylized comedy which follows a 30-year old millennial on his journey to find his purpose in life. His quest leads him to Tiong Bahru Social Club, a real-estate technology company that aims to create the happiest neighborhood in the world, with the help of a constantly learning algorithm.

Toivonen has been the managing director of Superson in APAC since December 2018. The agency is headquartered in Helsinki and operates on the sharing economy model, working without a fixed in-house creative department, and only with a collective of trusted freelance creative consultants and marketing professionals.

Toivonen commented, “This project is a testament to our model at Superson. We cast creatives for each project according to their skills and passions, because we believe that working on passion projects brings out the best in people. “

He added, “Many of our specialists are published authors, lecturers, or do their own design exhibitions. I’m a storyteller at heart and when I work with brands, I create content that puts audience enjoyment as the main priority. It’s important to put your craft to test at times and see if you can actually make something people [would] love.”

Tan Bee Thiam, who is also the film’s director speaks about the inspiration for the film, “We pushed the creative needle a lot, giving the iconic neighborhood a fantastical spin. We set out to create a quirky and visually striking story, drawing inspiration from the essence of Tiong Bahru – as well as from the way companies use data and analytics to optimize their customer experience.”

Toivonen is a specialist in content creation and international brand storytelling. His past works include “F*ing Bunnies” (2017) and “Are You Hungry” (2020), which have been screened at over 100 film festivals around the world and have been twice selected to compete at the Sundance Film Festival.