Tag: collaboration
![[Branded Attraction] Skyslides x KLOOK x Sentosa](https://marketech-apac.com/wp-content/uploads/2026/06/Branded-Attraction-Skyslides-x-KLOOK-x-Sentosa.jpg)
Singapore – Skypark Sentosa is reopening with a new dual-slide attraction developed in partnership with Klook, as the attraction operator looks to expand beyond adrenaline-focused experiences into more inclusive, experience-led play. Called Skyslides by Klook, the attraction officially opens on 7 June...
![[Collaboration] Meme Shirts UNIQLO x GRAB](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-Meme-Shirts-UNIQLO-x-GRAB.jpg)
Manila, Philippines – Grab and UNIQLO are turning familiar app habits into fashion with the launch of a new UTme! collection inspired by everyday Grab moments in the Philippines. Called “Blueprint for a 5-Star Summer,” the limited-edition collection transforms common experiences inside the Grab ecosystem...
Manila, Philippines – Asurion partnered with Philippine creative agency GIGIL and its creative technology arm Metama to launch an interactive “Career Glow-Up” activation during the opening of Asurion’s new customer solutions centre in Cebu City. The collaboration formed part of Asurion’s launch event...
The board game adapts the traditional Monopoly format by incorporating elements of the Formula 1 season calendar and race-day competition.
![[Collaboration] Bearman x VETRESKA](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Bearman-x-VETRESKA.jpg)
Singapore – VETRESKA has partnered with Ollie Bearman for the 2026 Formula 1 season, naming the British driver its official luxury pet accessories partner as the brand expands its global lifestyle ambitions. The partnership marks the brand’s first entry into Formula 1 sponsorships, with the brand’s logo...
![[Collaboration] Samsung AI x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Samsung-AI-x-TDWP2.jpg)
India – Samsung Electronics is dressing up an everyday appliance in the language of high fashion. The company has launched a global marketing push tied to The Devil Wears Prada 2, using the film’s visual codes to promote its Bespoke AI Laundry Combo—a washer-dryer pitched as capable of handling delicate,...
![[Collaboration] Hisense x TDWP](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Hisense-x-TDWP.jpg)
Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as it looks to sharpen its premium pitch across Asia. Hisense’s RGB MiniLED screens are worked into the fictional Runway offices, a deliberate nod to one of cinema’s...
![[Collaboration] Starbucks x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/04/Collaboration-Starbucks-x-TDWP2.jpg)
New York City – Starbucks is extending its long-running cultural tie-in with The Devil Wears Prada 2 through a global campaign that translates its characters into a curated beverage lineup. Launched ahead of the film’s theatrical release, the activation introduces four drinks inspired by Miranda Priestly,...
Global – FC Barcelona and Spotify are continuing to position their partnership at the intersection of music and sport, with US singer Olivia Rodrigo set to feature on the club’s shirt during the upcoming El Clásico on 10 May. The collaboration forms part of a wider activation that will see Rodrigo’s...
![[Samsung] The Devil Wears Prada 2](https://marketech-apac.com/wp-content/uploads/2026/04/Samsung-The-Devil-Wears-Prada-2.jpg)
New York City – Samsung Electronics has staged a global couture-led campaign around The Devil Wears Prada 2, positioning the Galaxy S26 Ultra as a front-row accessory within a high-fashion red carpet spectacle. At the world premiere in New York, Samsung unveiled “Runway Cam #withGalaxy”, transforming...
