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Tag: FC Barcelona

FC Barcelona, Spotify, Olivia Rodrigo 2026
Spotify, FC Barcelona spotlight music–sport crossover with Olivia Rodrigo shirt takeover for El Clásico
Posted on May 4, 2026
by Lyene Marie Darang
Global – FC Barcelona and Spotify are continuing to position their partnership at the intersection of music and sport, with US singer Olivia Rodrigo set to feature on the club’s shirt during the upcoming El Clásico on 10 May. The collaboration forms part of a wider activation that will see Rodrigo’s...
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fc barcelona lny celebrations
FC Barcelona marks Year of the Horse with Lunar New Year activations
Posted on February 6, 2026
by Aliza Carmona
Hong Kong – FC Barcelona is marking the Lunar New Year at its home ground with its “Forging the Future”-themed festivities, featuring a series of celebratory activities in a distinctive Barça style for the Year of the Horse. The club first launched its Lunar New Year campaign in 2012, aiming to strengthen...
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FC barcelona Scircle partnership 2026
FC Barcelona takes stake in AI fragrance start-up Scircle via Barça Innovation Hub
Posted on January 21, 2026
by Aliza Carmona
Hong Kong – FC Barcelona has taken an equity stake in Barcelona-based start-up Scircle through Barça Innovation Hub (BIHUB) as the club explores new brand innovations using AI-powered fragrance creation. The move marks FC Barcelona’s latest effort to apply emerging technologies to its brand and fan engagement...
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BRI FC Barcelona Indonesia 2026 2027
BRI named FC Barcelona’s official commercial banking partner in Indonesia until 2027
Posted on January 2, 2026
by Aliza Carmona
Indonesia – Bank Rakyat Indonesia (BRI) has entered a partnership with FC Barcelona to become the club’s official commercial banking partner in Indonesia through December 31, 2027. Under the two-season agreement, BRI will roll out a co-branded debit card and related branding assets, including the use...
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Spotify FC Barcelona deal extension 2030
FC Barcelona and Spotify strengthen partnership with new deal running to 2030
Posted on October 17, 2025
by Aliza Carmona
Hong Kong – Spotify will stay on FC Barcelona’s jerseys and keep its name on Camp Nou, as the club extends its sponsorship deal with the streaming platform through 2030. The renewed agreement covers both the men’s and women’s first-team jerseys as well as the front of the training kits. Spotify will...
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FC Barcelona signs sponsorship agreement with Midea starting 2026/27 season
FC Barcelona signs sponsorship agreement with Midea starting 2026/27 season
Posted on September 3, 2025
by Teddy Cambosa
As part of the agreement, Midea’s logo will appear on the left sleeve of the FC Barcelona first team jersey, both during matches and training sessions, beginning on July 1, 2026.
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FC Barcelona launches first influencer social campaign in 3 SEA markets
FC Barcelona launches first influencer social campaign in 3 SEA markets
Posted on December 27, 2024
by Teddy Cambosa
Spanning across four months, the campaign will be comprised of two phases of engaging games and challenges, featuring our men’s team players with intriguing interaction with participants on the platforms.
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FC Barcelona pays tribute to deaf community with Barça Anthem performed in sign language 
FC Barcelona pays tribute to deaf community with Barça Anthem performed in sign language
Posted on September 25, 2024
by Aliza Carmona
Barcelona, Spain – Football club FC Barcelona pays tribute to the deaf community through a performance of the Barça anthem in sign language during a match. The game at the Estadi Olímpic Lluís Companys served as a platform to celebrate International Week of the Deaf and International Sign Language Day. ...
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naver fc channel
FC Barcelona launches official channel on South Korea’s NAVER TV
Posted on August 20, 2024
by Aliza Carmona
FC Barcelona has officially launched its channel on NAVER TV in South Korea, offering NAVER users exclusive access to the club's official content, marking a significant step in expanding its digital presence in the region.
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maybank-fc-barcelona
Maybank extends partnership deal with FC Barcelona until 2027
Posted on August 14, 2024
by Aliza Carmona
Maybank has extended its partnership with FC Barcelona until 2027, continuing as the club's official bank in Malaysia and Singapore, a role it has held since their initial agreement in 2017.
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