Islamabad, Pakistan – Daraz, the South Asia-centric e-commerce platform, has announced a new brand look for their company, following on the company’s significant progress from 2021.
Daraz, which was formed in 2015, allows SMEs in South Asia to grow their business online, whilst creating an immersive and personalised shopping experience for customers. One of the main drivers to refresh the brand is Daraz’s ambition to make e-commerce a key part of people’s daily lives across its five markets in South Asia – Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar.
A key change in the new brand revamp is the new icon, which represents a package that is symbolic of how the e-commerce platform physically connects SME sellers to customers. At the center of the icon is an arrow that highlights the focus on progress and fast deliveries, but also resembles a ‘play button’ symbolising how Daraz is continually innovating to create a more dynamic content experience for users.
For Bjarke Mikkelsen, founder and CEO at Daraz Group, the launch marks an exciting step forward for the business, adding that the new brand look still represents the elements that have always been part of their DNA – progress, innovation, exploration, and discovery.
“At the same time, it signifies a shift to a more personal experience that will allow us to create greater connectivity between buyers and sellers on our platform,” Mikkelsen said.
He added, “We recognise that to achieve this ambition we need to create more personal experiences, ensure that we deliver quality products and services at each step of the customer journey, and create new avenues of entertainment and engagement for our customers. This brand refresh will play a key role in helping us elevate and evolve our offering across these crucial areas.”
As part of the new brand look, Daraz is also consolidating all of its brands under the overall Daraz umbrella-brand to simplify the experience for customers. Daraz has also launched a new website, Daraz.com, that showcases the new brand and gives people a better understanding of who Daraz is and what it stands for.
