Bangalore, India – HiveMinds Innovative Market Solutions, the full-service digital marketing and consultancy firm by Madison World, has recently bagged the digital mandate of insurance firm Max Life Insurance to manage its paid marketing portfolio.
Max Life Insurance Company is a joint venture between Indian multi-business corporation Max Group’s Max Financial Services and Axis Bank. As part of the mandate, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance including Google, Facebook, and Taboola, as well as Outbrain, amongst others. This will in turn enable new customer acquisition for the insurance firm. The account will be serviced by HiveMinds’ newly opened north branch.
Aditya Satpute, Max Life Insurance’s corporate vice president of e-commerce and digital marketing, shared that today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms.
“We are pleased to partner with HiveMinds in the next phase of our digital growth, where they will manage the entire paid marketing portfolio for the e-commerce business,” said Satpute.
Meanwhile, Jyothirmayee JT, HiveMinds’ founder and CEO, commented, “We are proud of winning this highly contested mandate. There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success.”
Deepti Bhadauria, HiveMinds’ chief strategy officer, said, “Max Life Insurance is one of those companies that have the vision, the clarity of thought, and the right team to ride the digital wave in the country. We are confident that together we’ll create new benchmarks in digital marketing.”
Most recently, HiveMinds has appointed Saurabh Tyagi, former vice president of Madison World’s media agency Madison Media, to be its new chief client officer, where he will be leading the agency’s enterprise clients.
