Singapore – So Drama! Entertainment has launched its inaugural Advisory Panel, marking a bold step in its transformation journey and reinforcing its commitment to reimagining how it creates, communicates, and connects with audiences.
The newly formed panel comprises eight individuals from across the media and entertainment industry, public sector, and academia. As a consultative body, it will provide strategic counsel to help guide So Drama! ’s development in a shifting media landscape. The panel is expected to contribute insights on audience behaviour, industry trends, content strategy, and distribution models. It will also advise on brand positioning, communications, and long-term engagement approaches.
Chaired by Guan Hin Tay, APAC regional director of The One Club for Creativity, the panel includes He Ruiming, co-founder of The Woke Salaryman; Si En Tan, founder of Momo Film Co; Leslie Lee, media consultant; Professor Ishtiaq Pasha Mahmood from the National University of Singapore; Brian Gothong Tan, multidisciplinary artist and film and theatre director; Lim Jing Ting from the Ministry of Digital Development and Information; and Inch Chua, multidisciplinary artist and singer-songwriter.
Collectively, the panel brings a wide range of experience in communications, production, branding, digital media, and the arts—contributing diverse perspectives to So Drama! ’s strategic direction.
Chairperson Guan Hin Tay shared, “The media and entertainment sector is undergoing rapid transformation. I’m excited to work with So Drama! and fellow panel members to help the organisation remain agile, innovative, and relevant in this new era of storytelling.”
This initiative is part of So Drama! ’s wider efforts to adapt to the evolving demands of the media environment and strengthen its engagement with contemporary audiences.
Melvin Kuek, executive director of So Drama! , said, “We are honoured to have such a dynamic panel of advisors joining us at this pivotal stage of our growth. Their collective expertise will help us sharpen our strategic vision, push creative boundaries, and stay ahead of industry shifts—all while continuing to produce content that resonates with and enriches our audiences.”
