Kuala Lumpur, Malaysia – Ampersand Advisory has recently welcomed Mawarni Adam as its senior consultant. In an exclusive conversation with MARKETECH APAC, Sandeep Mark Joseph, CEO and co-founder of Ampersand Advisory stated that Mawarni will aid the agency in growing its consulting business, which offers approaches, solutions and tools focused on business development, whether it revolves around media, creative, PR or data.
“Our aim is stated in our motto and remains unchanged. We exist to bring “business results, now!” for our clients, whether that be in media, creative, PR or data. Mawarni will help us grow our consulting business, which offers approaches, solutions and tools to live up to our motto,” he stated.
Meanwhile, Mawarni told MARKETECH APAC that she intends to leverage her various experiences in financial services, tech startups, as well as in data & loyalty marketing to help businesses in their scaling and growth.
“I am a believer in marketing audit or doing ‘housekeeping’ across touchpoints so all or any initiative will have high chances of success when given the proper or stronger foundations to build upon. I am also a big fan of cost and time savings, so I hope to bring in some knowledge or tricks of the trade using low-code or no-code tools to advocate for efficiencies,” she stated.
As part of her consulting role, Mawarni also returns to Marqetr–the content production and marketing company she founded in 2020–as an active contributor. Prior to joining Ampersand Advisory, she joined Toyota where she headed the strategic brand management for the brand in Malaysia.
“Having spent most of my career on the client side, being fortunate enough to be on the front seat of change and sometimes privileged enough to be placed in the driver’s seat of many turnaround initiatives, I think I have a lot to contribute to companies looking for growth and transformation,” she stated.
She also stressed that her hybrid experience as a corporate marketer and entrepreneur has brought her a tremendous cumulative amount of knowledge and skills across a wide spectrum over the last two decades, which she intends to bring to Ampersand Advisory.
She also highlighted transformation as one of the key lessons she intends to bring to the agency, stating, “Transformation can be an exciting buzzword to say and flex in conversations, but in reality, it is daunting to many. So, while there are high dependencies on digital tools and platforms to deliver results, human experience and people-readiness should always be at the forefront of how companies approach, design, and execute marketing transformations.”
Meanwhile, when asked about what marketing transformation trends will be significant to Ampersand Advisory’s growth, Sandeep stated, “The key trends include the rise of AI, the changing economics of advertising agencies, and the changing dynamics of consumers who are veering towards short content across multiple fragmented platforms. With recent boycotts and tariffs, there is now greater flux than ever before.”
He added, “Our consultants are highly experienced, data-driven and have worked in multiple markets ranging from India to China to Indonesia and more. This gives us insight, width and breadth when it comes to solutions for clients. A further edge we have is that we execute where needed: we don’t just advise, we actually put our money where our mouth is and execute the strategies we suggest. That’s 100% accountability.”
