Philippines – SM Supermalls is advocating for a waste-free future through its nationwide ‘Trash to Cash’ (TTC) initiative, where people can exchange recyclables for cash.
The program led to SM Supermalls collecting over 12 million kilograms of waste in 2024, generating a total of more than P28m earnings for participants.
TTC is part of SM Supermalls’ ‘Waste-Free Future’ campaign, which has been running since 2007. It promotes proper waste segregation and recycling while enhancing environmental awareness. The financial benefits also empower communities.
SM Supermalls nationwide hold the TTC every first Friday and Saturday of the month, making it convenient and accessible for individuals to participate.
Drop-off points are spread across 87 malls in the Philippines, where customers can dispose of papers, plastic bottles, and other recyclable waste.
More than reflecting SM Supermalls’ sustainability strategies, it also allows individuals to contribute to the circular economy and eliminate waste pollution.
“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,” Steven Tan, president at SM Supermalls, said.
