Philippines – SM Supermalls, one of the largest mall operators in the Philippines, has launched the ‘Save From Extinction’ campaign to protect six critically endangered animals in the country. The campaign is in partnership with the Department of Environment and Natural Resources (DENR).
As part of its sustainability strategy, the campaign shows SM Supermalls’ dedication towards environmental conservation through efforts and partnerships.
The initiative aims to conserve the dugong, Philippine turtle, Philippine cockatoo, Philippine eagle, tamaraw, and Pangolin.
Through the ‘Save From Extinction’ campaign, SM Supermalls aims to promote awareness through posters, videos, and fundraising booths within its malls. SM North Edsa, Megamall, Makati, Aura, and Mall of Asia will participate in the campaign starting Oct. 18.
Kultura, a shop showcasing Filipino craftsmanship, is among SM Supermall’s partners. To support the initiative, Kultura will feature exclusive merchandise including t-shirts and canvas tote bags promoting conservation.
Meanwhile, Banco De Oro Unibank, Inc. as one of the partners will also be offering donation channels to simplify how the public can contribute to the cause. The collected funds will be sent to non-government organizations that are working on the conservation of the species.
As part of the initiative, SM Supermalls and DENR has teamed up with the World Wide Fund for Nature, Forest Foundation Philippines, Zoological Society of London, D’Aboville Foundation, Philippine Eagle Conservation Program Foundation, and KATALA Foundation.
“This collaboration is not just about saving endangered animals; it’s about supporting the communities they belong to. Our goal is to ensure the survival of these animals while creating lasting economic, social, and ecological benefits for future generations,” Hanna Carinna Sy, assistant vice president for special events and tenant marketing at SM Supermalls, said.
Steven Tan, president of SM Supermalls, commented, “At SM Supermalls, we are committed to protecting these remarkable creatures and their habitats. Through our malls and platforms, we are taking concrete steps to raise awareness and drive action that ensures their survival for future generations.”
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