Singapore – Sitecore has announced the launch of ‘Sitecore Stream’, which leverages secure, brand-aware AI, enabling enterprise marketing teams to boost productivity and growth.
For the company, ‘ Sitecore Stream’ represents market-leading innovation and fulfillment of its vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today.
‘Sitecore Stream’ leverages generative AI to simplify marketing workflows and enhance productivity through orchestration, content intelligence, and automated assistance. Sitecore Stream leverages Sitecore’s composable product architecture, enabling full interoperability across a brand’s existing martech stack, with built-in AI guardrails to help preserve brand compliance and data privacy.
Moreover, it also includes brand-aware AI which helps align marketers’ actions, recommendations, and experiences with the organisation’s brand identity, values, and guidelines.
The platform also has AI-enhanced workflows that automates repetitive tasks to accelerate execution and boost collaboration. These workflows may be creating content, building a website page, or A/B testing a call to action to help marketers stay in a productive flow.
Lastly, it also has generative copilots dedicated for brand, brief, content, and experience creation and optimisation, which will help marketers stay true to their brand and brief as they complete their work.
Dave O’Flanagan, CEO of Sitecore, said, “Together with leading brands, we reimagined the content lifecycle from the perspective of what the customer wants and the marketer needs. Our work with brands such as Nestlé and Microsoft, in combination with Sitecore’s deep understanding of marketing workflows and digital experience best practices, has enabled the development of Sitecore Stream. With it, we’re delivering on our vision of the Intelligent DXP.”
Roger Connolly, chief product officer at Sitecore, stated, “With Sitecore Stream, we’re delivering a smarter, more strategic, and more secure way for marketers to create and manage content and deliver seamless customer experiences. Sitecore Stream leverages customers’ brand architecture to provide brand-aware AI but, critically, does not use your content to train the underlying AI models. With Sitecore Stream and our vision for an Intelligent DXP, we are addressing marketers’ pain points head-on, combining the power of AI with our deep experience helping customers with their digital transformations.”
Meanwhile, Shelley Bransten, corporate vice president of global industry solutions at Microsoft, commented, “As part of our long-standing, strategic relationship with Sitecore, we’ve collaborated closely with Nestlé and other enterprise customers to deliver entirely new AI capabilities to marketers. Leveraging the power of Microsoft Azure AI enables Sitecore Stream to understand an organisation’s brand, campaigns, content, and data – empowering marketers to do their best work.”
Lastly, Aude Gandon, global CMO at Nestlé, shared, “We have partnered with Sitecore and Microsoft innovation teams over the last year to pilot and leverage the power of generative AI with Nestlé brand guidelines and toolkits. Together, we’ve created an innovative new offering: the Sitecore Brand Assistant as part of Sitecore Content Hub with Sitecore Stream. This solution is specifically designed to facilitate brand and category knowledge within our organisation and supercharge our creative partners.”
