Singapore – As part of its upcoming efforts for the admission briefs, the Singapore Institute of Technology (SIT) has recently appointed local agency FiftyFull as its new creative and social media partner.
This appointment comes after the agency’s success in a two-round pitch process involving multiple agencies. Said appointment will also run for two years and can also be extended for an additional two years.
Furthermore, the agency’s remit encompasses overseeing and developing creative and social strategies, marketing frameworks, and integrated campaigns to effectively meet the campaign objectives.
Speaking about the appointment, a spokesperson at SIT said, “We are excited to extend our relationship with FiftyFull and appoint them as our creative and social partner for the admissions brief. Throughout the pitch process, they demonstrated a deep understanding of our business through the quality of their thinking.”
“We are looking forward to collaborating with them to create high-impact work to engage our target audience,” added a spokesperson.
Genevieve Seah, managing partner at FiftyFull, also remarked, “As Singapore’s first university of applied learning, SIT contributes to the social and economic fabric of Singapore in many meaningful ways, and we couldn’t be more excited to be embarking on this new journey with them.”
“SIT’s mission truly resonates with what we believe in, which is about never stopping to try, learn, and collaborate. We are hoping to deliver clutter-breaking work for them,” she concluded.
This collaboration marks the expansion of FiftyFull’s role, as they were initially brought on board as SIT’s social agency from 2021 to 2025.
