Singapore – In celebration of this year’s Chinese New Year (CNY), Singapore’s telco Singtel has launched its annual short film, aimed at honoring the season’s spirit of bonding with family and community.
The new film, which was conceptualized by the Singtel brand team, is the third installment in Singtel’s festive film series which tells the story of two rival families that have endeared themselves to Singaporeans after their madcap but meaningful altercations in previous films – ‘His Grandfather’s Road’ and ‘My Grandmother’s House‘.
Titled ‘The Hunt For The Lucky Tiger’, the film is set against the backdrop of the pandemic, featuring the Ang and Huang families who went on a staycation during the CNY break instead of traveling overseas. Kismet leads them to choose the same hotel on the beautiful and now 5G-powered island of Sentosa, sparking fresh contention and comedic rivalry between the families when they run into each other upon arrival.
The story takes a dramatic turn when Ah Boy, the youngest son from the Ang family, goes missing. The families rally to comfort a panicky Wendy, who is Ah Boy’s mother, setting aside petty squabbles to find him. Mr. Ang even goes as far as to call for a search and rescue drone from Garuda Robotics to locate his son. Seamlessly over 5G, he captures the drone footage and movements via live video streaming on his mobile device.
Lian Pek, Singtel’s vice president for group strategic communications and brand, believes that Chinese New Year exemplifies the importance of family, friends, and relationships, closely reflecting Singtel’s spirit of celebrating connections.
She further shared that it is a timely reminder to treasure the relationships people have made, especially in light of recent global events that have tested these bonds.
“As a leader in 5G innovation, we’re offering audiences a glimpse of tomorrow, from augmented reality enhanced entertainment to drone applications powered by hyper-connectivity. 5G has the unbridled potential to redefine experiences and operations across multiple verticals and we hope to empower the broader community by harnessing the benefits of this next-generation technology,” said Pek.
Singtel said that the film also serves as a showcase for 5G use cases, such as Garuda Robotics’ autonomous drone systems which are currently undergoing trials at the 5G@Sentosa testbed, a public-private sector collaboration led by the Government Technology Agency (GovTech), the Sentosa Development Corporation (SDC), and Singtel.
The film will air on Singtel TV and various social media channels today, 18 January 2022.
