Singapore – Digital service platforms foodpanda and TADA have formalised a collaboration that connects two everyday services—food delivery and ride-hailing—in a joint effort to ease daily costs for Singaporeans.
The move builds on a trial in 2023 and makes pandapro the only subscription in Singapore to span meals, groceries, pick-ups, and rides altogether.
“At foodpanda, we’re focused on making everyday savings easier for Singaporeans. Expanding pandapro to offer discounts on rides gives subscribers more value, complementing the savings they already enjoy on groceries, daily essentials, and meals at home,” said Bhavani Mishra, managing director, foodpanda Singapore.
Beyond the discounts exchanged between platforms, the partnership highlights how digital services are increasingly working together rather than competing in isolation.
Sean Kim, CEO of TADA, said, “At TADA and foodpanda, we each stay focused on what we do best—ride-hailing, and food and grocery delivery.”
“Our partnership is built on mutual respect and a shared belief that by playing to our respective strengths, we can deliver greater value directly to our drivers and passengers,” he added.
The partnership marks a rare crossing of sectors, linking the way people move and the way they eat—a collaboration less about convenience alone, and more about creating small reliefs in the cost of daily life.
Last 2024, foodpanda also launched its biggest giveaway campaign yet in Yew Tee, challenging the neighbourhood’s reputation as “boring” with unlimited free deliveries and free pandapro subscriptions, highlighting the delivery service’s move to embed itself in the local Singaporean community.
