Singapore – Food and grocery delivery platform foodpanda have entered into a strategic partnership with TADA, the blockchain-based ride-hailing platform, to introduce new user benefits for customers in Asia, starting with Singapore and Cambodia.
As part of the partnership, both foodpanda and TADA users can enjoy savings, discounted fares and loyalty programme subscriptions across both quick-commerce and ride-hailing platforms.
According to the release, up to 30,000 TADA users in Singapore can opt-in to receive a complimentary pandapro subscription which gives them easy access and cost savings to on-demand deliveries under the partnership
In addition, corporate customers of either foodpanda or TADA in Singapore can also utilise the combined food delivery and ride-hailing benefits through joint corporate bundles via foodpanda’s exclusive service for corporate customers, foodpanda for Business.
“On-demand deliveries and [ride-hailing] have become a big part of our daily routines, so we’re constantly thinking of ways to make these conveniences more accessible and affordable for customers,” said Jakob Angele, CEO of foodpanda, APAC.
He added, “Joining hands and offering even more customer benefits with TADA is a natural next step to bring more choices and greater value for customers who use these services every day.”
Meanwhile, Sean Kim, CEO of TADA Mobility, said, “Partnering with foodpanda marks another exciting phase for TADA’s growth across the region. After seeing a rapidly growing user base in Singapore, and being one of the most downloaded apps in Cambodia..”
Kim also added that the partnership will introduce TADA to a larger community relying on ride-hailing and food delivery.
Angele concluded, “We expect that our partnership will only grow stronger as we continue to tap on each other’s networks and leverage our complementary services, offering customers the added convenience for all our customers across Asia Pacific.”
Recently, foodpanda has also launched a 24/7 pandamart O2O concept store in Hong Kong, its first O2O concept store in APAC.