Singapore – The Singapore Tourism Board (STB) has appointed luxury and brand technology solutions firm Gusto Collective as its public relations, digital, and social consultancy partner for the China market.
In this partnership, Gusto Collective will leverage its expertise and extensive experience in destination marketing to actively support the Singapore Tourism Board’s mission of positioning Singapore as a vibrant and inspiring destination, bringing to life its ‘Made in Singapore’ global brand campaign.
Gusto Collective will introduce fresh perspectives on Singapore’s attractions and experiences, showcasing the city-state’s natural beauty, cultural richness, and emerging status as a thriving innovation and creative centre in Asia. The firm will also work on enhancing Singapore’s standing as a global hub for meetings, incentives, conferences, and exhibitions (MICE) that delivers meaningful business outcomes and impact.
Speaking on the partnership, Shashin Surti, managing director of Gusto Collective Shanghai, said, “We are thrilled to be partnering with the Singapore Tourism Board to bring Singapore’s vibrant tourism offerings to the China market. This collaboration marks an exciting milestone for both Gusto Collective and the Singapore Tourism Board to shape a dynamic tourism landscape for Singapore in partnership with industry and community stakeholders.”
Andrew Phua, chief representative and executive director of Greater China at STB, added, “China is one of the largest inbound source markets for Singapore, and we have already witnessed an increase in visitor arrivals with the recent visa exemption. This partnership will allow us to continue building a strong presence in China and inspire Chinese travellers to discover how ordinary moments are turned into extraordinary experiences in Singapore.”
