Australia – BMF has announced the appointment of Simone Takasaki in the newly created role of head of creative services and integrated production.
Takasaki is formerly with Google APAC as the head of production and brand studio, spending three-and-a-half years leading its production offering for its brand studio and nine years at Wieden+Kennedy Portland and Tokyo as a production and operation lead at the creative agency.
In her newly created role, Takasaki will work across BMF and its portfolio of clients to drive efficiency and effectiveness throughout the production process and help the business continue to deliver world-class work.
Additionally, she will also help bolster the creative agency’s innovation offering, alongside Google APAC’s former head of creative and now BMF’s chief innovation officer, Tara McKenty.
Stephen McArdle, CEO of BMF, shared, “Simone is somewhat of a production unicorn. She has progressive tech and digital production skills as well as extensive experience leading production at a world-class creative agency. Simone’s skillset, ambition, and credibility make her the perfect person to enhance the holistic agency process and further drive our innovation offering alongside our chief innovation officer, Tara McKenty.”
Speaking on her appointment, Takasaki also said, “BMF has an incredibly strong reputation for its creativity, culture, and craft. After four years working in big tech, I couldn’t be more excited to be joining an agency with such a strong reputation in not just its creativity but its effectiveness.”
