Sydney, Australia – Luxury cruise operator Silversea Cruises has appointed independent media agency Nunn Media to handle all of its media for Asia-Pacific, including integrated strategy, planning and buying for the luxury cruise operator.
Said appointment is effective for the markets of ANZ and the wider APAC region as Silversea Cruises prepares to welcome back passengers across APAC. Said cruise line operates a global portfolio of itineraries to all seven continents and over 900 destinations worldwide.
Liz Glover, director of marketing, APAC at Silversea Cruises said, “With the long awaited return to travel, specifically cruising, Silversea needed an agency partner with extensive travel and luxury sector experience and an understanding of our audience and how to reach them. Nunn Media clearly demonstrated these capabilities and demonstrated a flexibility in their approach as we look forward to welcoming passengers back onboard in the Asia Pacific.”
Meanwhile, Chris Walton, managing director at Nunn Media Sydney, commented, “Silversea Cruise [has] clear ambitions to significantly grow its brand in key markets across the region and a clearly defined strategy on how to achieve this. The team [has] already started work with Silversea to bring our insights and experience to bear to help them realize their goals.”
The appointment follows Nunn Media’s acquisition of performance agency Alley. Furthermore, Nunn Media had recently won various clients this year, including Lark Distilling Co. and Spin Master.
