Neilsen_Impact_Full_Funnel_SG_821x208_a
Advertisement

Sieg Penaverde appointed as Ogilvy Indonesia’s Group CEO

Sieg Penaverde appointed as Ogilvy Indonesia’s Group CEO
  • Trying to make sense of overflowing marketing data and information? Hear from marketing leaders from Accenture Song, BigPay, Popeyes, and Vase.ai uncover the best approaches at the Consumer Insights Power-Up 2022 webinar. Register to access the on-demand for FREE!

Jakarta, Indonesia – Ogilvy has announced the appointment of Sieg Penaverde as the new group chief executive officer for Indonesia, succeeding previous CEO B. Ramanathan who moves to a regional role.

In his new role, he leads an Ogilvy Group powered by close to 300 experts in brand communication and activation, digital experience, public relations, health and content studio who work fluidly together to unleash impactful creativity that grows its clients’ brands and businesses.

Having held leadership positions in the Philippines, Mexico, Japan and Indonesia, Penaverde brings invaluable global, regional and local insights and wealth of experience in unearthing creative solutions through data and technology fueled with powerful cultural truths. 

Speaking on his new role, he said, “Beyond the amazing talent and expertise across the Ogilvy family, it is the power of borderless creativity and the resilience of our people through the challenges of the pandemic that has inspired us all. We did not allow anything to get in the way of delivering impactful creative work. This strength in numbers gives us the confidence to deliver against the mandate of uncovering growth opportunities for our clients.”

He added, “We also embrace a shared goal doing our part to ensure that we come out of this pandemic with a better normal, not just a new one.”

Meanwhile, Kent Wertime, co-CEO of Ogilvy Asia, commented, “I couldn’t be happier that Sieg is taking on the leadership role in Indonesia. During his tenure with the Ogilvy Group in Indonesia – first as head of Bates and more recently with the additional responsibilities across the whole group as group COO – Sieg has proven to be a trusted and worthy leader, and a natural successor as head of the Group. Sieg is supported by a very capable executive leadership team, who are aligned to Ogilvy’s mission to help our clients in Indonesia.” 

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story