Singapore – Ogilvy Health, Ogilvy’s marketing and communications practice for health brands, has newly appointed its executive group director for Singapore – Nadeem Amin. With 25 years of creative and leadership experience on both the agency and client side, Amin has helped some of the most influential global brands advance their growth agenda in APAC through digital transformation.
In his new role, Amin will be responsible for leading the fast-growing Ogilvy Health team in Singapore, leveraging Ogilvy’s strong healthcare and technology capabilities to support clients with their business growth across Asia.
Commenting on the appointment, Pierre Robinet, president of Ogilvy Health in Asia, said, “We are entering a new healthcare era, where digital technology giants are redefining access to healthcare, where patients should be at the core of our marketing offering, and where engagement with healthcare stakeholders must be personalized through advanced technology and data. Nadeem’s background and expertise across content, data, technology, and media orchestration [are] unique and will be instrumental to accelerate our expansion in Asia.”
With over two decades of industry experience across strategy, digital, strategy, marketing, media, technology and leadership roles, Amin started his career in Australia as a creative, then rapidly supported brands in their digital transformation, notably leading Kellogg’s digital acceleration across South East Asia. He moved to Hong Kong to work as head of digital for Danone Greater China and later lead HSBC’s performance, technology and innovation agenda across 13 markets in APAC as managing partner for PHD.
Amin most recently served as regional managing partner at UM Worldwide, where he spearheaded the deployment of digital and data-led customer acquisition strategies, precision and performance marketing, and technology partnership consolidation for Johnson & Johnson’s consumer, vision care and OTC businesses in APAC.
Following the rapid growth of their practice in the region, Ogilvy Health also announced two senior leadership appointments in Gopika Balraj, who joins from healthcare data science company IQVIA, and Jessica Geli, who joins from Publicis, where she led regional consumer health accounts. Both will be based out of Singapore and work closely with Nadeem as business directors to support Ogilvy’s various pharmaceutical, Medtech and healthcare clients in their digitalization efforts.
Just recently, Ogilvy Health released its whitepaper ‘Patient-Centric Marketing: Leveraging empathy and data to improve care’ with the aim to illustrate how the health industry and patients alike stand to benefit from digital healthcare.