Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

SenseTime scales down Singapore presence amid intensifying AI competition

by Aliza Carmona

-

January 7, 2025

Singapore – SenseTime Group Inc., the prominent Chinese AI software firm, is reportedly scaling down its office space in Singapore as it navigates rising competition and cost pressures in the rapidly evolving AI landscape.

Bloomberg, citing unnamed sources familiar with the matter, reported that SenseTime is relocating from a prime downtown office to a smaller space in a more affordable neighborhood. The company is said to be vacating its roughly 11,000-square-foot (1,022-square-meter) office in Frasers Tower for a less central location.

The firm is downsizing as rivals like ByteDance expand overseas amid China’s economic slowdown. In stark contrast, one of its major competitors, OpenAI—the creator of ChatGPT—announced plans just a few months ago to establish an office in Singapore, with further expansion in the Asia-Pacific region on the horizon.

According to Bloomberg, the move highlights SenseTime’s struggle to remain competitive after losing Alibaba as a key backer in 2023. It also reflects a cooling trend in Singapore’s prime office market, which has relied on the expansion of Chinese tech firms in recent years.

As of now, the company’s representatives in Singapore have not issued any statements regarding the reports.

It is worth noting that SenseTime was among the first in China to win approval for generative AI services last year. However, in December 2024, Reuters reported that the company underwent a “major organisational restructuring” to accelerate its shift towards generative AI technologies. The report also highlighted that SenseTime has struggled to keep pace with competitors in the generative AI boom, with its shares plummeting 61% from their issue price three years ago.

Related Tags Singapore AI OpenAI SenseTime downsizing
Share this article

Related Articles

View All
OpenAI opens up second Asia office in Singapore, to serve as regional hub
Marketing Southeast Asia
OpenAI to open up second Asia office in Singapore, to serve as regional hub
October 9, 2024
By Teddy Cambosa
ByteDance
Technology Southeast Asia
ByteDance to invest US$2.13b to set up artificial intelligence hub in Malaysia 
June 11, 2024
By MARKETECH APAC
OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
Technology East Asia
OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
April 18, 2024
By Teddy Cambosa
Unilever announces layoffs, role reorganisations across Singapore team
Marketing Southeast Asia
Unilever announces layoffs, role reorganisations across Singapore team
January 19, 2024
By Teddy Cambosa
MARKETECH-PHOTOS
Marketing Southeast Asia
Alibaba Group’s Lazada reportedly undergoes staff layoffs in Singapore
January 4, 2024
By Aliza Carmona
Untitled design (16)
Marketing Featured Global
Meta says ‘no good way’ to lay off amidst latest downsizing
November 10, 2022
By MARKETECH APAC
No posts found

Featured Articles

View All
Meltwater 2024 Report Feature Image
Marketing APAC
Discover how UGC can reshape brand engagement in a saturated digital landscape with this insightful guide
January 7, 2025
By Aliza Carmona
(NEW) WN 2025 PH_Hero Image (2)
Marketing Featured Southeast Asia
MARKETECH APAC continues tradition with ‘What’s NEXT in Marketing’ conference in the Philippines to spotlight emerging trends
December 10, 2024
By Aliza Carmona
Netcore Cloud, Eyden Indonesia, Danone bag grandest accolades in Marketing Technology Awards 2024
Marketing Featured Global
Netcore Cloud, Eyden Indonesia, Danone bag grandest accolades in Marketing Technology Awards 2024
November 28, 2024
By Fatima Baduria
WN 2025 SG_Hero Image 2 (1)
Marketing Featured Southeast Asia
MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends
November 11, 2024
By Aliza Carmona
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
Technology Featured Global
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
October 24, 2024
By Fatima Baduria
EW Launch Article_Feature Image
Marketing Technology Featured APAC
Empowered Women Awards returns to spotlight women transforming the marketing, tech space
October 22, 2024
By Aliza Carmona
No posts found

Most Recent Articles

STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
May 16, 2025
Fatima Baduria
No posts found
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
May 16, 2025
Aliza Carmona
Chariot Agency joins as partner collaborator for Selangor International Pickleball Tournament 2025
May 16, 2025
Teddy Cambosa
Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
May 16, 2025
Fatima Baduria
‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy 
May 16, 2025
Aliza Carmona
Stanley House Studios expands travel division with Sheraton, Amora wins
May 16, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin