Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured APAC
No posts found

SCMP names David Wightman as global head of advertising

by Jean Cabico

-

October 26, 2021

SCMP David Wightman

Hong Kong – Global news company South China Morning Post (SCMP) has appointed David Wightman, former group director of business operations at independent marketing and media consultancy Ebiquity, to assume the newly created role of global head of advertising.

Wightman brings more than two decades of industry experience, gained at the intersection of media, data, and technology. He has previously built and led local and international sales and operations teams within digital and traditional media companies. 

Aside from his previous role at Ebiquity, Wightman has worked as the managing director of GroupM’s audience intelligence and activation solution arm [M]Platform, where he launched and scaled the regional programmatic, data, and technology division of GroupM APAC. He has also worked as the chief operating officer of sports publication GiveMeSport, where he overhauled the editorial and content marketing approach, increasing readership, revenues, and investment.

In his new role, Wightman will be spearheading the ongoing growth and international expansion of SCMP’s global advertising business, leading a department spanning Hong Kong, mainland China, Asia, the USA, and Europe. He will also be overseeing the company’s global media sales, marketing, and creative solutions, as well as branded content, and advertising technology, among others.

Commenting on his appointment, Wightman said that he is energized and enthused to be joining SCMP.

“The award-winning history of the brand, coupled with an innovative approach to how we harness data and technology, offers an unprecedented opportunity. I believe the future is very exciting for our company, our advertising partners, and our audiences,” added Wightman.

Gary Liu, SCMP’s CEO, commented that they are delighted to add a leader of Wightman’s global expertise and reputation, and they look forward to broadening their business reach and international relevance with his strategic, operational, and commercial experience.

“His C-suite exposure across the EMEA and APAC markets will greatly benefit SCMP’s growing portfolio of international clients,” said Liu.

Just recently, the news company’s advertising arm announced the launch of the next version of its existing brand sustainability tool, SIGNAL 2.0, which features a suite of new functions to help drive optimization for advertisers and brands in their return of investment (ROI).

Related Tags Appointments APAC South China Morning Post David Wightman Global Head of Advertising
Share this article

Related Articles

View All
MASH-Asia-Hub-New-Mandate
Marketing Featured APAC
AU-based agency MASH launches new Asia hub, wins new work mandates
October 20, 2021
By Teddy Cambosa
Jukin-Media-Manu-Sanghi-Senior-Commercial-Director-APAC
Marketing Featured APAC
Jukin Media appoints Manu Sanghi as senior commercial director amid APAC expansion
October 13, 2021
By Teddy Cambosa
SCMP-SIGNAL-2.0-Brand-Lift-Advertiser-Tool
Platforms Featured APAC
SCMP’s ad arm launches new brand sustainability tool
October 6, 2021
By Teddy Cambosa
SCMP Group Subscription
Marketing Featured East Asia
SCMP launches new global subscription for enterprises, corporate orgs
August 9, 2021
By Jean Cabico
South-China-Morning-Post-Advertising-Revamp-News-Company
Marketing Featured APAC
SCMP rebrands commercial business team to ramp up consumer intelligence
May 3, 2021
By Teddy Cambosa
SCMP Darryl Choo
Marketing Featured APAC
SCMP appoints Darryl Choo as regional sales director for APAC
April 12, 2021
By MARKETECH APAC
No posts found

Featured Articles

View All
MARKETECH APAC’s Top 5 Stories for September: BNPL in Thailand clinches top spot
Main Feature Marketing APAC
MARKETECH APAC’s Top 5 Stories for September: BNPL in Thailand clinches top spot
September 30, 2021
By MARKETECH APAC
MARKETECH Mondays feat. Singapore Institute of Technology’s deputy director for corporate communications, Royson Poh
Main Feature Marketing Southeast Asia
MARKETECH Mondays feat. Singapore Institute of Technology’s deputy director for corporate communications, Royson Poh
September 20, 2021
By MARKETECH APAC
MARKETECH Mondays feat. PSB Academy’s assistant VP of marketing, Jovan Lin
Main Feature Marketing Partners APAC
MARKETECH Mondays feat. PSB Academy’s assistant VP for marketing, Jovan Lin
September 6, 2021
By MARKETECH APAC
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
Main Feature Marketing APAC
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
August 30, 2021
By MARKETECH APAC
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
Main Feature Marketing Partners APAC
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
August 29, 2021
By MARKETECH APAC
No posts found

Most Recent Articles

KFC Thailand teams up with Butterbear to debut Nong Noey as new brand figure
KFC Thailand teams up with Butterbear to debut Nong Noey as new brand figure
June 2, 2025
Fatima Baduria
No posts found
Blue launches new brand campaign to simplify insurance with humor and digital ease
June 2, 2025
Aliza Carmona
Tilt appoints Subbaraju Alluri as chief executive officer for SEA
June 2, 2025
Teddy Cambosa
1880 Hong Kong shutters operations just seven months after opening, citing cash flow issues
June 2, 2025
Aliza Carmona
AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations
June 2, 2025
Fatima Baduria
Petal Ads, Tourism Malaysia enhance strategic partnership to boost MY tourism offerings for Chinese market
June 2, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin