Singapore – Samsung Electronics has appointed Jeffrey Hahn as its new president in Singapore, overseeing its strategy and operations in the country for growth and innovation.
In his new role, Hahn will focus on Samsung’s artificial intelligence (AI) innovation across Singapore, driving wider adoption through its range of devices. Harnessing Samsung’s AI vision, Hahn aims to democratise AI to empower individuals, businesses, and communities in their daily experiences.
As the new president, Hahn focuses on strengthening Samsung’s partnerships in Singapore, prioritising security and privacy to ensure seamless experiences for its users.
At Samsung, Hahn aims to establish a strong foundation for sustainable growth by infusing its strategies with innovation and highlighting its operational excellence. Hahn seeks to improve the company’s efficiency and productivity while maintaining its position in the industry.
Hahn has been working with Samsung for over 20 years, having held leadership roles in Europe and Asia-Pacific markets. In his various roles, he has led sales, strategic planning, and regional management.
Prior to his new role, Hahn served as group leader in Samsung’s sales innovation team, leading the team to optimise business results.
“It is a tremendous honour to assume this role at such a pivotal time as AI continues to redefine the way we work and live. Singapore’s ambitious vision for AI creates unprecedented opportunities for Samsung to align with and contribute to the nation’s transformative journey. At Samsung, we remain committed to strengthening our leadership in AI by seamlessly integrating its capabilities into our users’ everyday lives while prioritising security and privacy as core principles. Our mission is to empower Singaporeans with the confidence and trust needed to embrace AI, enabling them to thrive in an AI-powered future,” Hahn commented.
