India – Samsung has joined forces with Cheil India to launch an augmented reality (AR)-powered print campaign, highlighting the innovative ‘Sketch-to-Image’ feature of the Samsung Galaxy Tab S10 Ultra just in time for the holiday season.
This Christmas-themed campaign celebrates the festive season by blending traditional print with the immersive power of AR. The Galaxy Tab S10 Ultra is positioned as the ultimate holiday companion, offering users a unique tool for creativity and imagination.
Conceptualised and created with Cheil India, the campaign captures the magic of the season with a Santa-themed AR game, powered by the Galaxy Tab S10 Ultra’s revolutionary Sketch-to-Image feature. Readers of the print advertisement were invited to scan a QR code, which brought a 3D render of the device to life, immersing them in the holiday spirit.
The interactive experience began with a simple Santa sketch, which quickly transformed into a vibrant AI-generated image. This showcased the capabilities of the Tab S10 Ultra’s S Pen and AI tools, allowing users to see their creativity come to life in stunning detail.
At the heart of the campaign is the Galaxy Tab S10 Ultra’s Sketch-to-Image feature, demonstrating its ability to turn doodles into professional-quality visuals. Whether for festive illustrations or more complex graphics, the device empowers users to unleash their creativity, making it the perfect companion for this holiday season.
“At Samsung, innovation drives us to create magical experiences. The Sketch-to-Image feature on our Galaxy Tab S10 is a perfect example. When we envisioned the Santa AR game, we needed a tool that could bring our ideas to life seamlessly. From doodles to lifelike graphics, this feature helps transforms every concept into reality, powering the creativity behind this interactive experience. It’s not just a feature—it’s a gateway for creators, developers, and storytellers to unleash their imaginations with precision and ease. With Samsung Galaxy Tab S10 Series, the possibilities are endless. What will you create next?” said Aditya Babbar, vice president of MX Business at Samsung India.
Vikash Chemjong, CCO of Cheil India, also commented, “This holiday season, Cheil India partners with the Galaxy Tab S10 Series to redefine how creativity meets celebration. From the groundbreaking Sketch to Image feature to the whimsical Santa AR game, we’re blending technology with imagination, bringing festive joy to every generation. Together, we’re shaping experiences that inspire and innovate.”
