Singapore – Samsung Ads Southeast Asia has partnered with Eyeota, a Dun & Bradstreet company, to combine Samsung Smart TV viewership insights with Eyeota’s consumer data, enabling more precise connected TV audience targeting.
Eighteen months after launching its free streaming TV service in Southeast Asia, Samsung TV Plus, Samsung Ads has entered its first data partnership in the region to deepen its understanding of Samsung TV households.
The collaboration brings together Samsung’s regional Smart TV scale with Eyeota’s consumer data network, expanding Samsung Ads’ capabilities.
Through the partnership, advertisers can reach household audiences across Singapore, Thailand and the Philippines for Connected TV (CTV) campaigns.
The move aims to improve targeting based on demographics and interests, enhancing the effectiveness of native and video ad formats on the big screen in one of the fastest-growing CTV markets.
Marc Fanelli, General Manager, Dun & Bradstreet Sales & Marketing Services, commented, “Whether the goal is driving broad discovery or accurately converting intent into purchase, understanding CTV audiences and meeting them where they are watching is key to delivering campaign impact.” Our work with Samsung Ads significantly increases accessibility for brands and advertisers, ensuring campaign budgets are spent reaching the audiences that matter most.”
Alex Spurzem, Managing Director of Samsung Ads Southeast Asia and Oceania (SEAO), added, “Our new partnership with Eyeota empowers advertisers to unlock the full potential of Connected TV. The combination of scale and unique audience segmentation gives brands greater confidence that their campaigns are reaching the right consumers to ultimately deliver better outcomes.”
