Singapore – Samsung Ads and Publica by IAS have expanded their multi-year global partnership to support advertising on Samsung TV Plus, the company’s free ad-supported streaming television (FAST) platform.
With more than 3,500 channels worldwide, including 700 in the United States, Samsung Ads will continue using Publica’s ad server and unified auction technology to manage connected TV (CTV) advertising across its inventory. It is also available now to over 88 million monthly active users.
“Publica’s platform has enabled Samsung Ads to grow and become the industry’s leading FAST service due to its ease of use, flexibility, and enhanced functionality,” said Joe Melaragno, head of channel sales, Samsung Ads.
He added, “We have deepened our commitment to deliver even more high-quality content for audiences, and our partnership with Publica enables Samsung to maximize inventory value while driving outcomes for advertisers.”
Moreover, during the partnership, Publica’s technology has provided Samsung Ads with tools including advanced ad serving and pod decisioning, unified auctions, and improved ad break construction, designed to deliver a linear-TV style experience while increasing yield and advertiser transparency.
“As a longstanding partner of Samsung Ads, we have been focused on empowering them with industry-leading technology specifically built to maximize revenue while delivering a high-quality seamless ad experience,” said Cameron Miille, chief revenue officer, Publica by IAS.
“As Samsung Ads continues to grow its audience, our solutions will continue to ensure the curation of exceptional CTV ad breaks across their inventory,” added Cameron.
Samsung Ads first partnered with Publica in 2020 for demand-agnostic CTV ad serving and access to multiple demand platforms.
