Hong Kong – Ruder Finn, an integrated marketing and communications agency, has appointed Zack Kass, former head of go-to-market at OpenAI, to chair its global AI advisory council.
The council is newly established in the agency, tasked to develop and implement AI strategies for Ruder Finn’s clients. With Kass at the helm, the council will report to Kathy Bloomgarden, chief executive officer of Ruder Finn while operating under the leadership of CTO & Head of AI Tejas Totade and David Ko, managing director of Ruder Finn Interactive Asia.
With 14 years of experience in the field of AI, Kass is expected to bring practical applications for AI to his work.
“At Ruder Finn, we believe that a company’s approach to AI – how quickly they learn, integrate, and embrace its potential – will be a key factor in their future success,” Bloomgarden said.
“Zack’s global perspective and deep understanding of AI will be invaluable as we empower our teams and clients around the world to leverage these transformative technologies,” Bloomgarden added.
“The future of communications is inextricably linked with AI, leading to abundant possibilities. We’re on the cusp of unlocking unprecedented creativity, efficiency, and impact in how we connect and communicate. This partnership with Ruder Finn is about empowering businesses to navigate this exciting frontier and leverage AI for meaningful and lasting success,” Kass said.
“Our firm is setting a new standard in the industry by integrating advanced AI capabilities directly into our client offerings. By transforming traditional PR with AI-driven insights and efficiencies, we’re not just enhancing campaign outcomes—we’re positioning ourselves as leaders in AI-powered communications,” Elan Shou, Ruder Finn Asia-Pacific managing director, said.
While still in the process of finalizing the new council’s list of members, Ruder Finn will announce additional members representing other regions and expertise.
