Ruder Finn Asia appoints new leadership for Southeast Asia

Singapore – International communications firm Ruder Finn Asia has announced the promotion of Brian Witte to head of Ruder Finn Southeast Asia corporate practice and the appointment of Pamela Phua to general manager of Ruder Finn Singapore.

Having been part of the Ruder Finn Asia team for over a decade, Witte advised numerous corporate clients, including Visa, Infor, 3M, DBS, BASF, Backbase, and Pan Pacific Hotels Group, during his tenure as General Manager of Ruder Finn Singapore. 

In his new role, he will focus on cross-border client collaboration and exploring new business opportunities in Southeast Asia.

“I am honoured to step into this position and excited to build on the strong foundation we’ve established in Singapore and across the region. Southeast Asia is a dynamic and rapidly evolving market, and I look forward to leveraging our corporate practice and regional expertise to help our clients navigate its complexities. My focus will be on fostering collaboration and identifying innovative strategies that drive business growth and strengthen positive reputation for our clients,” Witte stated.

Meanwhile, Phua brings over 20 years of experience in branding, integrated marketing, reputation management and strategic communications to her new role. Before joining Ruder Finn Asia, Pamela served as head of new business, Asia, PR & influence at Ogilvy, where she established a strong track record in client advisory and business development.

Moreover, she has managed high-stakes reputation management projects, navigating complex crises and safeguarding corporate reputations. Her experience spans consultancy and in-house roles, making her well-equipped to lead Ruder Finn Singapore.

“I am excited and honoured to join the acclaimed Ruder Finn Singapore team and look forward to driving creative strategies that will elevate our clients’ brands and reputations. My aim is to ensure we deliver impactful results and stay ahead in the dynamic communications landscape,” Phua said.

Both will report directly to Elan Shou, managing director at Ruder Finn Asia-Pacific, who stated, “These strategic appointments represent a major milestone for Ruder Finn in Southeast Asia as we expand and enhance our capabilities. Brian brings extensive expertise and established regional relationships, while Pamela offers an innovative approach and a strong background in integrated marketing communications. This will bolster Ruder Finn Asia’s regional presence as a leading integrated communications consultancy in Southeast Asia.”