Singapore – Riot Games has partnered with Digitas Singapore, a networked experience agency under Publicis Groupe, and Heckler Singapore, a video production studio, to launch an animated music video featuring the girl group XG for its anticipated VALORANT Champions Tour Pacific.
Titled ‘Undefeated’, the captivating animated music video serves as a prelude to the upcoming VALORANT Champions Tour (VCT) Pacific, which is a key event in the esports calendar.
The VCT Pacific showcases top-tier competitive gaming and teams from across the Asia-Pacific region, highlighting the strategic gameplay and strong community connections that have made Riot’s popular video game Valorant a global sensation.
Undefeated is a collaborative project by Riot Games, the developers of VALORANT, XG, Digitas Singapore, and Heckler Singapore. Digitas led the conceptualization and creative direction for the project. Together, the teams meticulously crafted over 80 shots featuring ten distinct cityscapes, seamlessly blending intricate 3D environments with hand-drawn cell animation.
In this new music video, an animated universe unfolds in a culturally vibrant setting, urging individuals to defy fate and shape their own destinies. Drawing inspiration from the region’s fascination with fortune-telling, the video follows a protagonist who, despite being advised by a fortune teller to accept a bleak fate, chooses to fight against the forces of nature with the support of teammates.
Combining gaming and music, ‘Undefeated’ reflects the resilience and courage that the VALORANT Champions Tour Pacific seeks to embody. This makes the music video a dynamic promotional tool for the upcoming esports tournament series in South Korea.
Dee Reyes, creative director at Digitas Singapore, shared, “When we crafted the storyline for this year’s VCT Pacific music video, we needed a partner to breathe life into our vision. We were committed to delivering a concept that resonated with VALORANT players and gamers, as well as VCT Pacific and XG fans alike. Cody and the Heckler team attended to every detail we outlined, showcasing unparalleled dedication and excellence.”
Cody Amos, creative director at Heckler, also added, “A key aspect of the project was finding the perfect aesthetic—a visually captivating world with subtle nods to familiar landscapes yet imbued with a distinct, alternate reality. Together with Digitas Singapore, we delved into the intricacies of the storyline, refining the narrative arc to encapsulate themes of friendship, resilience, and triumph.”
