Tokyo, Japan – Global news agency Reuters has announced the relaunch of its Japanese-language site edition as part of the news agency’s position to strengthen its local readership amongst Japanese professionals and being their top news source.
The upgraded website introduces enhanced functionality, including a reorganized content structure, increased accessibility features and a responsive mobile web experience, to improve discovery and navigation through the site.
Users will also have a multimedia-enriched experience with more prominent video placement throughout the site and increased use of embedded video, graphics and data modules within articles.
Meanwhile, the site provides new ad formats for advertisers to reach Japanese audiences. The Japanese-language site also presents a new look and feel consistent with the global English-language Reuters.com.
Harold Geslai, senior manager for product management for Asia at Reuters, said, “The new Reuters Japan edition delivers an elevated mobile-first and video-rich news experience that provides users more convenient access to the world and business news shaping our world.”
Meanwhile, Josh London, head of Reuters Professional and chief marketing officer at Reuters, commented, “Professionals in Japan and globally rely on Reuters unmatched depth and breadth of coverage to empower smart decisions. The refreshed jp.reuters.com strengthens Reuters position as the source and destination for global intelligence for Japanese-speaking professionals.”
As part of the Japanese site launch, Reuters has also added a new Japan subsection on the global Reuters.com, available under its World section. The navigation update provides English-speaking audiences faster access to Reuters reporting from one of the leading global economies.
